In an article this week, the author made the claim that travelers are likely to refuse an upgraded plane seat to sit with someone they know. That got us thinking. How effective are add-ons and upgrades as promotions? Do they work? Mike & Blaine take on the psychological effect of ‘free’ in this episode.

Today's Beer: 

Mike: Texas Beer Company - Wild Texas Kolsch

Blaine: Snake Lake - Snakes Near a Plane Triple IPA

@TexasBeerCompany @snakelakebrewco

Watch on YouTube: https://youtu.be/XKFl_7QcH00

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