When you say that out loud it makes perfect sense.  Of course I have to differentiate myself from the competitors.  But all too often we end up walking the same path that they do because we convince ourselves that they are doing it right or they are doing it better.  They are many ways to play in the same space, but differently.  Mike and Blaine discuss the need to differentiate your business and become memorable.

Today's Beer:

Mike: Elysian - Full Contact IPA

Blaine: Omen Brewing - Spilt Milk Stout 

@elysianbrewing @omenbrewingyeg  

Watch on Youtube at https://youtu.be/QwE6frxxxRM

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