For some time now, value pricing has been all the rage in many industries. So, we took a dive into the art of value pricing, where you are focused on the customer experience, not the costs associated with the sale. What might seem like a recipe for disaster could be the very strategy you need to thrive. In this episode, Mike & Blaine take on the facts and myths of value pricing.

Thanks to our beer sponsors! Larry Weinstein, Rachel Barnett & Neighbour Pat!  

Featured Beer: @​​twistedxbrewing @ResidentCulture

Mike: Twisted X Brewing - McConauHaze IPA

Blaine: Resident culture - Tiny Ego Pastry Stout

Watch on YouTube: https://youtu.be/npcC-1lMYlE

Thanks to our Show Sponsor, Magic Mind

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