How to Transform Your Audience Into An Invested Community With Kacie Willis

Kacie Willis, founding Producer of Could Be Pretty Cool and You Heard Me Write, tells us her story behind sound design and how one unique experience can transform the trajectory of your career.

During a specific sound design project, Kacie was struck by not what was being created but how it was being created; there was no hierarchy of work, no drama between technicians–everyone was passionate about the project and approached it as a team. They had FUN. Kacie’s perspective on collaborative art completely shifted and now that environment is accessible to everyone with her own production company, Could Be Pretty Cool. 

When it comes to your work, who is your audience? Are they a part of your existing community or completely new members? What tactics do you use to attract new people into your world? How has the pandemic affected your work? With so many factors laced into art production, Kacie reveals strategic marketing for new audiences and relies heavily on honing her community of “1000 true fans.”

And to top it off, Kacie delves into the inspiration behind her podcast, You Heard Me Write. With an abundance of free time or maybe just a spare 60 seconds, Kacie calls herself the social media comment warrior–the confidence to reply to a social media post with your own educated opinion without being argumentative. You Heard Me Write was born out of the power of anonymity and brought up by the Sound Up Accelerator Program. Listen in on the week’s episode for Kacie’s expertise in knowing the right time to pivot and bringing your community along for the ride.

Question of the Week: How can I improve my active listening skills?

Topics Covered:

Organic connection within your communityMarketing strategy in attracting newcomersPivoting your career with societal curveballsBeing passionate and having fun in your work is a priority Turning a social media comment into an educational space

Resources Mentioned:

You Heard Me Write PodcastSound Up Accelerator ProgramBlack Podcast Festival May 28th

Guest Info

Connect with Kacie Willis on her Instagram and website.

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