Introduction  


(0:00) Travis Scott and the power of Astronomical   


Products + Services 


(5:28) Nba2k /// product creation, development, and pricing 


(16:45) Aimlab /// services as a product  


Marketing, Media, and Membership 


(23:00) NBA2k /// How to brand Gatorade in the city 


(34:40)  Media /// The media relevance gap + beyond billboards  


(45:20) Fortnite /// What we can learn from the battle pass  


Sales + Supply 


(56:20) NBA2k /// Shopping @ Swags, the cultural cost of hype 


(1:02:50) Snkrs /// Gamified waiting room, what if?  


Conclusion  


(1:10:18) Geer and the IP Arms Race