PXG WTF? | NPG 120

In this episode, Chris and Tony discuss the pricing strategy at PXG. For years, PXG has lived outside the lanes of typical retail world, offering performance, value, and direct-to-consumer sales. But seriously, WTF are they doing? A driver for $119?

There's a lot on deck so kick back, watch, listen, or do both! This is No Putts Given.

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Articles discussed in this episode can be found on our website, click the links below!

PXG EFFECT: https://bit.ly/3ERJU6F
PXG EFFECT II: https://bit.ly/3Tx2chH
0211 PXG EQUIPMENT: https://bit.ly/3ySFAjT

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00:00 NPG 120 edit
00:28 No Putts Given
01:30 What's the oldest piece of equipment in your bag?
06:12 PXG - The 7-layer dip of golf companies
11:41 The evolution of PXG
15:17 What is 0211?
25:48 0311 "Flagship" pricing
28:58 A $119 Driver? WTF, PXG?
33:51 PXG math - Are they losing money on that?
41:16 The value of a customer
47:37 The problem with retail entanglements
56:59 Put a date on the PXG tombstone
57:42 PXG's TOUR philosophy
59:32 What attracted you to your favorite golf brand?
01:01:10 We out

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