Ragan Grossman on Selling Luxury

Ragan began her sales career in 2005 with Four Seasons Hotel & Resorts. She then worked for the legendary Little Nell Hotel in Aspen Colorado where she helped produce nationally recognized events like the Food & Wine Festival as well as the X Games.

Ragan returned to Four Seasons in corporate sales where she covered multiple geographic territories, developed training programs for new hires, and was part of a transition team that assisted in rebranding new hotels added to the Four Seasons portfolio.

In 2016, Marriott hired Ragan as the Director of Sales at the Phoenician Resort in Scottsdale Arizona due to her luxury background. She led the department of thirteen through not only the Starwood/Marriott merger, but also through a complete, two year, $120M renovation. Ragan now helps train sellers across all industries, and speaks about how to effectively navigate the corporate culture.

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