Lisa Earle McLeod on Empathy is a Superpower

Lisa McLeod is the global expert on purpose-driven business. She is the author of five books, including her bestseller: Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.

Lisa helps leaders around the world increase competitive differentiation and emotional engagement. She developed the Noble Purpose methodology after her research revealed, salespeople who sell with Noble Purpose, outsell salespeople who focus on targets and quotas.

Lisa founded her own firm, McLeod & More, Inc. in 2001.  She works with teams at organizations like Sales Force, Cisco, Roche, Volvo, and Dave & Busters.  Lisa has keynoted in 25 countries and authored over 2,000 articles and is a regular contributor for The Harvard Business Review and Forbes.  She has made appearances on the Today show and the NBC Nightly News, and her firm’s work has been featured in The Wall Street Journal, and NPR.

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[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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