The No Labels, No Limits podcast welcomes yet another intriguing guest with a practical message for business leaders of all levels. Guillaume Wiatr holds a variety of roles including author, business owner, lecturer, instructor, and strategist.


He is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and leadership teams of professional services firms to gain focus and traction so they build a successful business that they also love.


As former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L'Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. He also teaches and mentors entrepreneurs at startup incubators, EMLyon international business school, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US.


Today, we give you Part I of Guillaume's interview where he shares his origin story, how he was able to overcome limiting labels and beliefs to come to America, how he reinvented himself, and created a beautiful life. Listen in and gain some inspiration to help you overcome your current hurdles and perhaps take away a few nuggets of wisdom that you can apply in your life.


I asked a few inquisitive questions like:

1.  What do you mean when you say, "People will pay for a story, but people will die for a narrative."

2.  When you began, how were you getting “story-telling wrong?”

3.  What are the five powers of a strategic narrative?


Guillaume leaves us with this message, "Your strategic narrative is a chance to disagree with your competitors. Building a strategic narrative is not an act of literature. It’s an act of leadership."

Stay tuned for Part II, the conclusion, live next week.



Learn more about Guillaume here:

https://www.metahelm.com/

https://www.linkedin.com/in/guillaumewiatr/

https://www.youtube.com/@guillaumewiatr

https://twitter.com/GuillaumeWiatr

https://www.instagram.com/guillaumewiatr/

Free narrative power assessment: https://www.metahelm.com/assessment/

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