No Fluff - Small Business Simplified
51 episodes - English - Latest episode: 10 months ago - ★★★★★ - 12 ratingsNo Fluff - Small Business Simplified is a podcast for small business owners who want to market their business effectively without huge budgets, massive teams, or burnout and overwhelm. I’m cutting through the noise to give you straightforward and actionable tips for your small business so you can apply my knowledge and expertise in YOUR small business.
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Episodes
Navigating business through seasons of life with Courtney Ken
June 22, 2023 18:29 - 70.8 MBDive into this insightful episode featuring business savant, Courtney Ken. Explore her secrets to navigating business through life's various stages, merging personal growth with professional success. Gain Courtney's unique perspective on tackling challenges and leveraging life's transitions. Ideal for entrepreneurs and professionals seeking growth in all aspects.
The Biggest Thing Keeping You from Converting Leads
June 15, 2023 19:17 - 22.2 MBIn this episode, we delve into the crucial factor that often hinders small business owners from successfully converting leads into clients. We explore the common mistakes made by many entrepreneurs and reveal the untapped potential of effective follow-up strategies. By emphasizing the importance of consistent and timely follow-up, we shed light on how it can significantly impact revenue generation. Discover actionable insights to streamline your sales process, make your clients' lives easier,...
How to Perfectly Time Your Ads for Peak Performance
June 07, 2023 20:52 - 19.6 MBIn this episode, we delve into the crucial topic of when to run ads ahead of your busy season. Whether your business experiences peak demand during the holidays, the end of the year, or the summer, timing your advertising campaigns strategically can make a significant difference. We explore the importance of starting ads well in advance, at least three months before the season begins, to allow for testing, optimization, and building a robust sales funnel. By understanding the right timing and...
How would future you spend her time?
October 11, 2022 15:32 - 19.7 MBBy acting and reacting how your future self would act, you can help to become her faster.
Are Facebook and Instagram ads dead
August 02, 2022 14:36 - 18.8 MBYou may have heard that Facebook and Instagram ads aren't worth your ad spend anymore. But is it true?
5 Procrastination Busters
July 20, 2022 13:23 - 12 minutes - 22.5 MBSometimes we all have trouble getting started, these 5 procrastination buster techniques can help you get over the hump and tackle anything you need to do!
How to Get More Referrals
June 01, 2022 19:58 - 12 minutes - 22.7 MBI think this is something that a lot of business owners don't do or even want to think about. The thing is, is if you are not actively asking your current clients, your past clients for referrals, you were really leaving money on the table, right? Because a lot of times if you set up some sort of referral program, even if that's just like, oh, for every referral that I get, I'll pay you $100, right?
How to Train New Members
May 26, 2022 06:02 - 12 minutes - 22.6 MBYup, all of that and more. We’re really digging into it today, but if you’re interested in learning about it even more, we dig even deeper in my course, Scale Your Service System. If you’re a service-based business owner who is trying to scale your business to your first six figure year and beyond, this is definitely for you.
The Eisenhower Matrix
May 11, 2022 20:03 - 11 minutes - 21.8 MBIt’s something that I think is important and very necessary for everyone to be applying to their lives, to their work, or to everything in general, especially solopreneurs. The Eisenhower matrix allows us to figure out what is important versus what is not. It helps us distinguish what’s urgent and what’s not. It makes us prioritize our to do list, accordingly. It’s a matrix just like this. To set it up, you’d have your x axis and your y axis, right?
How to Scale Your Service Based Business
April 28, 2022 05:32 - 9 minutes - 17.9 MBThis course is really all about giving you all the tools that I learned and developed while I was building and scaling my service-based business, my marketing agency AND while I was working full time at my day job. We go into how to plan the vision of growing and scaling your business to make sure that you really create a business that you want and that you find valuable because so many people end up focusing so much on growing their business that once they hit their revenue goal, they’re unh...
How and When To Start Running Ads
March 02, 2022 05:15 - 11 minutes - 21.5 MBI know a lot of people have been thinking about building creating digital products to sell you have print on demand storage, you have a lot of businesses that really rely on running ads, but then you also have a lot of business types who maybe you've been running your business for a few years now.
How To Position Yourself As An Expert
February 17, 2022 14:29 - 11 minutes - 20.3 MBA lot of newer business owners or freelancers who are trying to grow and scale their businesses really struggle with this idea of positioning yourself as the expert and communicating your knowledge and your expertise.
How To Build, Grow, And Scale A Service Based Business
February 09, 2022 05:09 - 11 minutes - 21.4 MBToday we are going to be talking about how to build and grow and scale a service based business. Now, I'm actually working on creating a new course all about helping service based business owners grow and scale their businesses in a way that feels good to them without leading to burnout.
How To Create Passive Income
February 02, 2022 06:20 - 11 minutes - 19.8 MBWelcome back! Today we are going to be talking about how to add passive income into your life. And I know this is a super popular and hot topic that a lot of you have probably been thinking about or wanting to do recently.
The Importance Of Stepping Back
December 01, 2021 17:58 - 11 minutes - 21.5 MBWelcome back! If anybody hasn't heard, we are towards the tail end of 2021. I had a baby in September of this year. And for me, being able to step back from my business during that time after I had my child was amazing.
How To Make Content Creation Easy
November 17, 2021 05:52 - 12 minutes - 23 MBI see people talking about this all the time online and in Facebook groups and I see so many people trying to help business owners make content creation easier by outsourcing it to agencies like Sam DiNicola Digital. We can create all the social media content, all of your email marketing content all those things for you because it can feel so overwhelming.
How to avoid shiny object syndrome
November 03, 2021 04:12 - 14 minutes - 26.8 MBThis is something we're seeing a lot of, especially in the last couple of years, as more and more people are starting businesses, starting side hustles and leaving their full time jobs and trying to really build a business and an income that is going to allow them to work from home work wherever they want to and have that freedom and flexibility.
How To Avoid Shiny Object Syndrome
November 03, 2021 04:12 - 14 minutes - 26.8 MBThis is something we're seeing a lot of, especially in the last couple of years, as more and more people are starting businesses, starting side hustles and leaving their full time jobs and trying to really build a business and an income that is going to allow them to work from home work wherever they want to and have that freedom and flexibility.
Getting Support In Your Business
October 19, 2021 18:24 - 20 minutes - 36.8 MBToday we are going to be talking about getting support in your small business. What does that look like? How do you know when you need to do it? How can you make decisions around that? This is going to come at different times for different people in different businesses. I ran my business as a solopreneur for almost five years before making my first hire, and now we have usually about a team of five at any given time. There's no right, there's no wrong, you might have support come in for one...
Copywriting and SEO
October 06, 2021 03:21 - 15 minutes - 27.5 MBAlright guys, today we are going to be talking about copywriting and SEO and I know this is something that intimidates a lot of people right a lot of business owners, a lot of marketers, SEO is kind of this black hole confusing thing that people don't understand. They know maybe you know it's, it means Search Engine Optimization maybe that it says something about how you're being found online and via Google but that's kind of it, and people don't know anything else about it.
How to prioritize ROI
September 22, 2021 05:47 - 15 minutes - 28.4 MBOkay, today we are going to be talking about how to prioritize ROI, or return on investment in your business. And this is really key to be able to effectively run and grow your business right. If you're not prioritizing the strategies, the tasks, and the products or services or the revenue streams that have the biggest impact on your business that have the greatest return on investment for your business, you're not going to be able to effectively grow and run your business.
How To Transition From Day Job to CEO
September 14, 2021 18:15 - 28 minutes - 52 MBAll right, welcome to another episode of No Fluff, Small Business aside. So what I want to talk about in today's episode is making the transition from day job, employee to self employed CEO, small business owner, right, and this is a transition that a lot of people struggle with for a few different reasons and they, the underlying thing on below all of that the thing under the thing of that is, you're in charge, there's no one else to blame.
Niching and Your Ideal Customer
August 25, 2021 11:51 - 15 minutes - 28.2 MBWelcome we are back for another episode of No Fluff Small Business Simplified. And in this episode, we're going to be talking all about niching and your ideal customer. Niching is a super trendy term that you probably have heard before, if you've been in the online business space, if you've been spending time researching your how to build or start a business, you've probably heard of niching. Basically, what it means is getting really specific about who your ideal customer is, who you want to...
How Your Funnel Should Guide Your Ad Strategy
August 11, 2021 03:35 - 14 minutes - 26.2 MBWe are back with another episode of No Fluff - Small Business, Simplified, and today I want to talk through your funnels and how your funnels and your digital ads should really hook up to each other. A lot of people are wondering, should I run ads right now? What would that ad strategy look like? And so many people are wasting money because they're starting to run ads before they're really thinking through and getting clear on how they are setting up their funnel overall. Ads are just a piece...
What To Do When Business Is Slow
July 14, 2021 04:38 - 14 minutes - 26.3 MBOkay, let's talk about what to do when business is slow. And for a lot of businesses, a lot of business owners, a lot of industries, you might have peaks and valleys right you might have busy seasons and slow seasons. And so I wanted to share some things that you can do during those slower seasons that are really going to set you up for success.
Social Media Marketing Tips
June 29, 2021 17:12 - 24 minutes - 45.4 MBLet's talk about some social media tips and best practices and I wanted to hit on this because I know social media is so important for a lot of small businesses, but for a lot of them and a lot of business owners, you kind of don't know where to start, because there's so many different social media platforms you can be on, and then even within those social media platforms. There's so many things, you are supposed to be doing, and it's really hard to keep up, right.
Top Mindset Reframes for Entrepreneurs
June 15, 2021 16:06 - 16 minutes - 30.4 MBSo today, I want to talk about some of the top mindset refrains that I find are the most powerful and the most impactful for a lot of small business owners, and we're gonna go over five or six today. But these are really really impactful mindset reframes if you are you struggling with your mindset or maybe you don't even know but you're struggling with these things. As a business owner, so the first thing is really around frequency. And what I mean by that is we we know every time we're tal...
Intro to SEO
June 02, 2021 14:13 - 22 minutes - 40.7 MBToday let's talk about SEO for your business. SEO stands for search engine optimization and this is something that can be really scary for a lot of business owners, because it feels like this, just like what the hell is it, how do I do it, it's super complicated or it's like very like hard to know what is right to do what is wrong to do what should I be doing. So I wanted to do a little introduction into SEO for small businesses at Sandy Nicola digital the marketing agency we work with a lot ...
Systems, Automations, and Outsourcing
May 19, 2021 19:01 - 30 minutes - 56.1 MBToday, I want to talk about systems and processes automations and outsourcing in your business. And I think this is so important and something that a lot of entrepreneurs and business owners struggle with, as they really start to scale and grow their business, right? Especially if you're a service based business owner, you now have enough clients where you're bringing in that revenue, but you are spending all your time servicing those clients. So how do you continue to grow without duplicatin...
How to do Market Research
May 04, 2021 20:54 - 16 minutes - 30.1 MBI know that so many business owners are not doing market research, then they're creating products and services that tank that do not sell, and they wonder why you have to do market research. I don't care that you think your product or service is a great idea. I don't care that you think it's going to be so helpful and people are going to love it. I don't care. You have to be doing market research because literally just taking a little bit of time to do market research, when you're building a...
What to charge for your products and services
April 28, 2021 04:16 - 14 minutes - 27.3 MBThis can be something that's really scary for new business owners or business owners who are trying to price new products or services. The bad news is that you're always going to have people telling you you're too expensive — No matter what your price point is you will always hear that. So you really can't let that feedback affect how you think about your prices. The key to pricing appropriately is really market research and mindset. I know in the online business space, it's very trendy to sa...
Developing Your Customer Purchasing Journey
April 21, 2021 14:53 - 15 seconds - 28.9 MBA lot of business owners aren't super clear on how people are discovering their business or how people are interacting with their business, up until the point of purchase and even after that point. Today I want to discuss how to develop your customer purchasing journey. It's going to allow you to start to formulate and build a proper sales funnel, that's going to bring people down the purchase journey, and it's going to grow the know like and trust factor for people who are coming into your o...
How to Hire in Your Business
April 14, 2021 01:45 - 23 minutes - 42.2 MBWhen you’ve identified what you need to outsource, you will know about how many hours per week or month that you need to outsource that project for, because you’ve already tracked that time. And you have documented the system around that project, so that you can make it easier. I know that hiring can be super scary and overwhelming for a lot of people, especially if you're already an extremely busy business owner. But this is the way you get support. This is the way that you build a busines...
How to Add Revenue Streams to Your Business
April 06, 2021 22:05 - 12 minutes - 32 MBThis has been something that has been top of mind for a lot of business owners and entrepreneurs in the last year or so, because a lot of people's businesses have changed due to the pandemic. Maybe you are an in-person business that's now really gone mostly online, and you're really looking to try to add other streams of revenue within your business. If you're really looking to grow and bring in additional revenue with different products and different services, continue reading. So many of y...
What You Actually Need to Start a Business
March 31, 2021 00:55 - 12 minutes - 23.1 MBA lot of this has to do with perfectionism and imposter syndrome. Those two things are usually what keep people from starting a business. They are what keep people stuck saying, “I'm not ready. I'm not ready. Oh, I'm just going to go and do this research over here first.” A lot of times, new entrepreneurs get stuck in this place of research or planning or preparing, and they never actually just pull the trigger and start promoting their business. But, what's kind of amazing is you start to ...
Intro to Ads for Your Business
March 24, 2021 00:50 - 13 minutes - 25 MBThere's not a formula for ads. There's a lot of questions that go into this, and that's totally okay. But the key thing that I really really stress to anyone who ever asked me about ads is you cannot advertise your way out of a shitty strategy. I think this is something that some people are surprised to hear me say, because we offer ad management in the agency. But the truth is, if you are running ads and you're putting budget behind ads, and everything else about your strategy, everything el...
How to Create Financial Projections for Your Business
March 17, 2021 03:35 - 12 minutes - 23.2 MBI know this can be a really scary topic to talk about which is why a lot of newer entrepreneurs might avoid it altogether! It’s common to feel overwhelmed to look at your finances because you don't have a lot of experience in this or you don't have a bookkeeper or an accountant to help you. However, when you’re starting to scale is — it's so important to get familiar with your numbers and to just play with your numbers when you're making goals!
Building a Business as a Multi-Passionate Entrepreneur
March 09, 2021 19:19 - 12 minutes - 22.2 MBToday I want to talk about building a business as a multi-passionate entrepreneur — or as a multi-passionate person. This is something that a lot of people struggle with when they're first starting out, especially if you really enjoy doing a lot of different things, you love learning, you're really interested in a bunch of different things, and you can do a bunch of different things. But what do you offer to sell in your business?
How to Overcome Fear as a Business Owner
March 03, 2021 02:32 - 12 minutes - 22.1 MBThis is something that comes up so often. Fear likes to rear its ugly head when we least expect it. Fear might show up in a few different ways. Maybe it’s that you are avoiding doing something in your business because you're scared of the outcome, or you're scared how somebody's going to react. Or it might be, fear of taking the jump and doing something you haven't done before. Fear really is something that will crop up for you time and time and again. As a business owner, and no matter what ...
Getting Potential Clients to Say YES
February 24, 2021 02:31 - 14 minutes - 26.6 MBA lot of content online is talking about where to find potential clients and how to connect with them, but not a lot of people talk about the next step in the process, which is actually getting them to a yes, which is actually getting them to buy from you. Knowing how to get a client to say yes is what really sets people apart from those people that are bringing on new clients consistently and those people who are just really floundering, really struggling to get new clients to actually exec...
Letting Business Feel Easy
February 17, 2021 05:18 - 12 minutes - 22.1 MBIn this episode of the No Fluff - Small Business Simplified podcast we're talking about Letting Business Feel Easy. This is something that I think a lot of people struggle with. It manifests itself in different ways and it's really hard sometimes for us to get perspective on our own business. What's going to make your business feel easy, is making decisions that go back to that big picture why.
How to set SMART goals
February 09, 2021 09:20 - 9 minutes - 22.9 MBIn this episode of the No Fluff - Small Business Simplified podcast we're talking about how to set SMART goals — simple, measurable, actionable, realistic, and time bound. I know a lot of us revisit goals at specific trigger points throughout the year, whether that's before a new month, or before a new quarter or before a new year. But, the reality is you can really be setting goals whenever you want to! The biggest thing is setting goals that are setting you up for success and that are goi...
How to make content marketing faster and easier
February 03, 2021 14:01 - 25 minutes - 46.6 MBIn this episode of the No Fluff - Small Business Simplified podcast we're talking about how to create a sustainable and realistic content marketing strategy that even a solopreneur could stick to. If you are starting a business, getting ready to start a business, or if you've already started a business — you probably have already heard plenty of times that content is king. Content is going to be such an important part of your overall marketing strategy and that can be really overwhelming fo...
How to use a task management system like ClickUp for your business
January 27, 2021 15:59 - 20 minutes - 36.8 MBIn this episode of the No Fluff - Small Business Simplified podcast we're talking using a task management system like ClickUp for your business. If you are starting your business, looking to grow your business, or you're starting to bring on team members — paper lists just aren't going to cut it anymore! However, when you're thinking about getting set up on a task management system, there's a couple of basic functionalities that you really need to make sure that it has in order for it to be ...
How to know if you should launch that business idea
January 08, 2021 17:39 - 14 minutes - 25.7 MBIn this episode of the No Fluff - Small Business Simplified podcast we're talking about the questions you need to ask yourself before launching your business idea. Many of us have ideas for revenue streams and new businesses all the time! But that doesn't mean every idea will be successful and will make us feel supported. Before you start your business from that new idea, ask yourself these questions.
The 3 things you need to grow your business this year
December 29, 2020 22:32 - 50.3 MBIn this episode of the No Fluff - Small Business Simplified podcast I’m covering the most important things you NEED in order to grow your business this year. We all know 2020 was a weird year and whether you started a new business, pivoted your business, or saw massive growth, I know many of us are looking ahead and thinking about what we’d like to accomplish in 2021. Doing these things will set you up for success this year and for many years to come.
The 3 things you need to grow your business next year
December 29, 2020 22:32 - 50.3 MBIn this episode of the No Fluff - Small Business Simplified podcast I’m covering the most important things you NEED in order to grow your business next year. We all know 2020 was a weird year and whether you started a new business, pivoted your business, or saw massive growth, I know many of us are looking ahead and thinking about what we’d like to accomplish in 2021. Doing these things will set you up for success next year and for many years to come.
How to get clients with Facebook Groups
December 10, 2020 18:50 - 50 minutes - 92.2 MBThis episode is a replay from a guest appearance on the Tipsy Business Podcast with Carley Zuercher. I share the exact strategies I used to add over $100k in revenue to my business in less than 6 months…as a solopreneur! Oh, and did I mention I spent less than 5 hours per month doing lead generation? If you want to know how to use Facebook groups to start getting more clients and grow your revenue, you don’t want to miss this episode.
When to run ads for your business
December 10, 2020 01:53 - 20 minutes - 40.2 MBFind out how to know if you’re ready to start running ads in your business in this episode of the No Fluff - Small Business Simplified podcast.
10 things you need to know to build a successful business
December 10, 2020 01:43 - 22 minutes - 40.9 MBFind out the 10 things you need to know to build a successful small business in this episode of No Fluff - Small Business Simplified.