Be Skeptical That You're The Right Fit

In this episode of the No BS Sales School, Walker McKay talks about standing out from your competition by being skeptical. Fact is, most people are not ready to buy from you and it’s logical that you prioritize those who are. However, being skeptical also allows you to be more honest with your clients by pointing out why they may not be the right fit. If they’re not ready to buy from you, then at least you didn’t waste your time. 

HIGHLIGHTS

Don't be afraid to point out the negatives right away Most people are not ready to buy from you You need to be remarkable to be memorableHold your information close to your chest 

QUOTES

Walker: "What Cliff knew, which is what I had to be trained for, was to be skeptical — to be skeptical that this person was ready to take a step forward. To be skeptical that you've reached them at the right time. To be skeptical that they're gonna be the right fit."

Walker: "Even if somebody buys what you sell every day, they may not be the right fit. Even if somebody has the money in a suitcase and they're begging you to sell it to them, it may not be the right fit." 

Walker: "Remember, all your competitors are promising better quality, better service, better people, better whatever. Everybody's saying the same damn thing. Why should our prospects believe us?" 

Walker:  "We gotta be different. Nobody can see that we're better until they see that we are different. One way that you can be different is to honestly be skeptical that what you have is the right fit."

Where to find Walker:

LinkedInTwitterInstagramFree training coursewww.walkermckay.com