150: Video Storytelling Creates Relevance And Context with Doug Lehman

HIGHLIGHTS

Acceptance of video has gone up and production costs have gone downTo create great videos, emulate great content creatorsIdeal video length is variable, it's context versus content Social watching customizes your videos for your audienceRelatable videos for and by clients

QUOTES

Doug: "Competition-wise, it comes down to the story of the content. What works for you in video may not work for another client."

Doug: "Keep it authentic to a certain extent. It has to be done right with a right message. It's context more than content, I think in a way. Content is the type of videos, whether it's a personal video message, a testimony, but context is who's your target audience?"

Doug: "I like to say use video everywhere it makes sense. Video, podcasting, and just podcast, some cases, video, a simple text, audio will suffice. Watching a video is an investment in my time." 

Where to find Doug:

LinkedIn: https://www.linkedin.com/in/douglehman/Website: http://storysellingmarketing.com/Website: http://douglehman.com/YouTube: https://www.youtube.com/c/DougLehman

Where to find Walker:

LinkedInTwitterInstagramwww.walkermckay.com