141: How To Avoid National Screw Off Month

HIGHLIGHTS

00:44 National Screw Off Month: From Thanksgiving to January

03:45 Tip 1: Go through your dead files

05:44 Tip 2: Call your existing clients

08:45 Tip 3: Call and fire the customers that are time wasters

10:48 Tip 4: Reach out to your network

QUOTES

00:43 "National screw off month runs from about week of Thanksgiving until maybe the first week in January. So it's a special month. It's a long month. This is a time when a lot of salespeople... say nobody buys anything from Thanksgiving to Christmas or New Year's."

05:32 "If you've called somebody one time, it's no longer a cold call. And if they've talked to you one time, they're no longer a cold prospect, right? They're a warm prospect or at least a warm suspect.

05:50 "Call your existing clients, the ones that are right in your sweet spot, your deer clients. Call them. Get a report card for how you've been doing. It's questions like tell me something, have we helped you?"

09:02 "You've got some clients right now, some customers that are a pain in your butt, don't value you, cause a lot of drama, beat you up, don't pay on time, don't pay at all, always want low price, never happy. They're a customer service nightmare that make your heart sink whenever the phone rings. Bless them and release them." 

10:48 "Reach out to your network, to your referral partners, the people that send you business, that refer you business, that you refer them business to and find out how you can help them. Who are they looking for?"

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