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5. ROI: The Business Value of UX (feat. Kate Moran, Senior UX Specialist at NN/g)
NN/g UX Podcast
English - December 04, 2020 21:00 - 26 minutes - 24.9 MBTechnology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
How do you evaluate the impact of UX work? As the world faces another bout of pandemic lockdowns, UX teams are finding themselves in a tough position of justifying their work to business decision-makers. Kate Moran, Senior UX Specialist at NN/g, shares insights from her recently published report on UX Metrics and ROI (return on investment) and offers advice on how to prove your worth. In this episode, we cover: what ROI is and why it matters, avoiding common pitfalls when calculating ROI, and how to stay growth-oriented without harming long-term business strategy.
Resources cited in this episode:
UX Metrics and ROI report (297-page report)
Measuring UX and ROI (full-day course)
Myths of Calculating ROI (article)
Don't Shame Your Users Into Converting (4-min video)
Stop Shaming Your Users for Micro Conversions (article)
Kate's NN/g Articles and Videos (bio page)