8 things to look out for when buying an expired domain

In this episode of the Niche Website Builders Podcast, Mark Mars and Adam Smith talk about eight reasons to consider buying an expired domain rather than a fresh one. What are the pros and cons?
Show Highlights:

What is an expired domain?
Why do domains expire? Business went bust; owner doesn’t/forgets to renew
Pros: Retains Google history, SEO value, solid backlinks, skipped sandbox period  
Analysis and Metrics Tools: 

Wayback Machine: Provides a historical view of an expired domain’s Website
Ahrefs and Semrush: Seek specific domain metrics and backlink profiles
SEO Checker: View majestic and Moz metrics without a subscription
Trademark Electronic Search System (TESS): Check for trademarks

1: History
2: Backlink profile
3: Domain rating and authority
4: Anchor text 
5: Indexed pages
6: Historical traffic
7: Trademarks
8: Claim social media sites

Links:

Wayback Machine
Ahrefs
Semrush
SEO Checker
Trademark Electronic Search System (TESS) 
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