Does the Consumer Want Your Product? CURION Can Tell You on the NexxtLevel Brands Podcast

Sean Bisceglia is the Chief Executive Officer at Curion, a leader in sensory and consumer product research. It serves Fortune 500 companies and other blue-chip customers in the food and beverage space, personal care, fine fragrance, and home & fabric care industries. 

This is the 5th time Sean is working as a CEO. Prior to chairing Curion, Sean specialized in accelerating growth and establishing leadership positions for companies in the HCM industry, with a focus on launching disruptive technologies. 

Curion has worked with major CPG firms in product and concept testing, but under Sean’s leadership, the company recently launched eFive, a sensory product insights platform designed specifically for emerging brands. It allows a startup operation to afford the insights and feedback so desperately needed to get products launched and onto store shelves.

[00:54] Steve introduces his guest, Sean Bisceglia

[02:05] What is sensory and consumer product research and how does Curion do its research?

[06:28] Sean talks about his career history and how he ended up at Curion

[08:40] What is the eFive platform about and how does it help emerging brands get data for their brand’s purposes

[10:42] What data, trends, and insights are included in the research done by Curion for its clients

[12:40] Does Curion do research for competing brands and do they collect subjective data from test participants?

[15:41] When do large CPGs usually send their products out for testing?

[18:08] Sean discusses how large CPGs use data based on consumer movement in deciding which smaller CPG to acquire

[21:08] Is there a difference in the taste of food across the US?

[23:03] How emerging brands can reach out to Curion

[24:15] Sean shares what is Life Labs program by Curion is about and what services they offer

[28:10] Are there retailers who are working with Curion in working out their private labels?

[31:39] Sean talks about the reception eFive got from big brands and from small and emerging brands

[34:11] What are the current product trends that is being tested for consumer data

[36:21] Sean tips for founders and entrepreneurs to remember when planning their products

In this episode…

Consumer data is crucial for every business whose intention is to win over the vote of buyers when it comes to the products that they will be purchasing in the market. This is especially true for brands that want to enter into the food industry. For this reason, Curion has made it its mission to help brands determine what consumers prefer and what makes them decide to go for one brand over the other.

Sean Bisceglia is the CEO of Curion, the market leader in sensory and consumer product research, helps companies determine consumer movement through their specific research strategies. In this way, brands are able to determine whether their product will be a hit in the target market or if they need to do some tweaks to make things click in all the right places.

In this episode of Nexxt Level Brands Podcast, G. Steven Cleere gets to have an in-depth discussion with Sean about the importance of consumer data, how Curion does its research, and the difference in the way big brands and small, emerging brands handle data. Stay tuned.

Resources Mentioned in this episode

Kitchen2Shelf

Nexxt Level Marketing

Curion

eFive by Curion

Life Labs by Curion

Subscribe and Listen on:

iTunes

Spotify

Stitcher

Google Play

Sponsor for this episode...

Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. 

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.