Episode 46: Scaling Your Business By Building the Right Dream Team w/ Business Strategist & Marketing Agency Owner Shelley Willingham

SHOW NOTES:

This week next level entrepreneur Shelley Willingham and I talk about the importance of building the right “Dream Team”

Highlights from the conversation:

Shelley Willingham:

● She worked with Fortune 500 companies on multicultural marketing, helping them achieve non-offensive or stereotypical campaigns and recognizing the increasing power of minorities and forgotten segments of the population.

● After the market change, she went through a rough time being broke. With some soul searching about what was going to be next for her, she turned to entrepreneur coaching.

● She then founded her own agency and company, in which she supports her clients with marketing and putting together digital strategies.

● Business strategist and digital marketer. CEO of Vision and Passion International, LLC. (VPI). Within the VPI portfolio are Douglas Alexandra, a digital marketing and brand activation firm and Pretty & Powerful, a movement to empower women.

The Importance of Building a Team

● As you get started, you need to know what’s the direction you want to go. Is it going to be a huge business or will it be on a smaller scale? Your team should be designed to meet your expectations in the long run.

● From the start, put some money aside (about 20%) to reinvest in your business. That can be the amount you invest in your team. You’ll also get a notion of when you can afford to hire someone.

● It's not a cookie cutter approach. Evaluate which are your needs. It’s not just skillset, it’s also personality. Your team is an important part of your company, so you want to make sure each piece fits comfortably.

● Think about the process, what you do every day. Write it down and figure out how long it takes you to do certain tasks, what are the steps involved… When you are ready to hire someone, you’ll have an expectation of how long it takes, expected results. For professionals may or may not take them less, but you know what you will be paying them for per hour. You’ll know what you will be investing in.

Catch up with Shelley by visiting her www.douglasalexandra.com

You can also follow them on social media at:

IG: shelley_willingham

FB: https://www.facebook.com/shelleywillinghamh

LinkedIn: https://www.linkedin.com/in/shelleywillinghambusinessstrategist/

See you on the next one!

Hosted by: Dr. Maiysha Clairborne

Looking for a Coach or Mastermind to Join? Ready to Take Your Career, Business, and Life to the Next Level? If you want to Learn more about Dr. Maiysha's coaching, courses, and masterminds. Visit www.DrMaiysha.com. Choose from of our Free Mini Online Masterclasses on Mindset Mastery, Manifestation, and Next Level Entrepreneurship Right on the Home page to start your journey now.