Plesk Official Podcast
32 episodes - English - Latest episode: about 1 year ago -The Plesk Official podcast explores tools, tips, and techniques for hosting and managing websites by interviewing the experts in the industry.
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Episodes
How Can WordPress Cater To The “Instant” Generation?
April 20, 2023 15:23 - 33 minutes - 30.9 MBKey Takeaways People need lower entry barriers to set up and run websites, especially if they are not web professionals. The process is long and expensive, and that needs to change. Hosters must provide quick, simplified, ready-to-use solutions to compete against Facebook and other instant platforms. Instant builders often come with several templates, creating an off-the-rack look. WordPress offers so much flexibility but is harder to handle —or is it? Many new solutions are, well, new ...
Industry Trends (and what YOU can do to get an edge) with Robert Blaize
January 09, 2023 05:00 - 37 minutes - 34.2 MBIn this Episode: Where the Web Hosting Industry is Going So what were the web hosting trends for 2022? Are we continuing to see unprecedented growth in ecommerce? Or are consumers once again heading out to brick and mortar stores for their purchases. What can providers do to help SMBs get back into the swing of in-person commerce, and how can they stay ahead of the curve in the ever-changing online landscape? We look at everything from usage trends, to working remotely, to environmental i...
Women in Tech: Learning and Teaching Development with Carrie Dils
December 12, 2022 05:00 - 46 minutes - 42.6 MBIn this Episode: Learning, then Teaching WordPress Development Carrie’s path to WordPress was an interesting one. She started in web development doing ASP.net, before quitting that and going to work at a Starbucks. She went there because she had aspirations of opening her own coffee shop, and thought on the job learning was the best way to do it. While she was there, her managed introduced her to WordPress. She started freelancing, and was easily able to replace her Starbucks income with ...
Women in Tech: Forging Your Own Development Path with Tracy Apps
November 08, 2022 05:00 - 47 minutes - 43.6 MBIn this Episode: Using Your Skills to Forge Your Own Path Tracy got into websites in the mid-90s, when everyone had a “home page.” In college she was really into engineering…but she was also really into art. Because of that, her teachers wrote her off for not being focused enough. That trend seemed to continue through her agency work. She enjoyed the work, but wanted variety. And the thing that gave her that variety was WordPress. Learning, and committing, to WordPress allowed her to comb...
Making WP-CLI work for You with Alain Schlesser
October 10, 2022 04:00 - 48 minutes - 44.6 MBThe WordPress Dashboard is a typical GUI with specific use-cases in mind. CLI is way more expressive It’s also a much more scalable solution because you’re not dealing with the assumptions of Core developers. You can create anything you’d like. When you’re running a Dashboard solution, everything is a standard web request. With WP-CLI, you run the commands through shell. It doesn’t just allow easy scripting, but for a normalization layer. If you have a common set of tools and settings yo...
The Increasing Importance of Hyperscalers with Darian Wilkin
September 21, 2022 13:46 - 38 minutes - 35 MBKey Takeaways Hyperscalers are cloud-based infrastructure that can easily and quickly scale-up in response to heavy traffic. Digital Ocean offers infrastructure as a service, meaning that SMBs don’t need to keep and maintain their own servers, or understand hyperscalers at all. When we talk about scaling up, we’re talking about computability. The example used in the episode is if a group of students on a college campus all decide to start mining Bitcoin. A hyperscaler can respond to that ...
How to Host Node.js Applications on Plesk Obsidian
July 12, 2022 12:23 - 19 minutes - 17.5 MBA high level overview of what we'll cover: What node.js is How it compares to PHP and Ruby on Rails How to Install it using Plesk Obsidian Working with Dependencies Debugging Installing it on Windows Show Notes How to Host Node.js Applications on Plesk Obsidian PHP vs Node.js: Which is better? Node.js vs Ruby on Rails: Which to Choose Phusion Passenger iisnode
Women in Tech: The Importance of Testing with Anne McCarthy
June 14, 2022 04:00 - 43 minutes - 39.9 MBShow Notes Anne McCarthy How to Test Full SIte Editing Museum of Block Art Key Takeaways Anne started out as a Happiness Engineer at Automattic, which gives her a unique look at problems users were having and how people were using WordPress. At the root level, web development has gotten harder. There’s a bigger learning curve to getting started. BUT theme development, and creating without code, has gotten a lot easier as a result. Part of Anne’s approach to testing Full Site Editing ...
The Importance of Site and Server Monitoring with Vincent Van Megen
May 10, 2022 11:07 - 36 minutes - 33.7 MBIn this Episode: Mitigating quickly, Log and Blacklist monitoring So much effort often goes into building a website or project, creating content, keeping the site secure, backing it up and all of the other tasks it takes to keep a site running smoothly. Thus we tend to overlook the best way to mitigate a site going down or slowing down: monitoring. Vincent Van Megen, Head of Monitoring for Webpros, is here to tell us what site and server monitoring are, why they are important, how they wo...
Women in Tech: Moving from Journalism to Agency Development with Emily Hunkler
April 11, 2022 15:35 - 30 minutes - 28.1 MBEmily shares her story with us – how she got involved with WordPress, and how that led to interviewing and managing developers. While she wasn’t always interested in technology, her degree in journalism helped push her towards doing more tech… specifically with HTML, CSS, and working with analytics. Now she’s COO of GoWP – a business that transitioned from agency to servicing agencies. She runs (as her title implies) the operations, which includes vetting developers for their dedicated dev...
Getting Ahead of Site Security with Robert Rowley and Patchstack
March 07, 2022 18:10 - 43 minutes - 40.1 MBShow Notes Subscribe Patchstack WordPress Toolkit Top Takeaways Bug Bounty Programs are a way to get developers paid for finding and patching bugs. They are especially important for big, open-source projects like WordPress. Patchstack runs a global bug bounty program where they guide and pay developers to find and patch bugs. Patchstack also maintains a patch and vulnerability database, which they use to notify site owners of patches to keep their sites safe. And now, Plesk’s WordPre...
A Look Back at eCommerce in 2021, and what to look for in 2022
December 16, 2021 12:00 - 59 minutes - 54.7 MBIn this Episode: Where we Went, and Where we’re Going (and how you can best prepare!) We covered a whole host of topics this year, from omni-channel — the idea of selling your products directly on your own store, plus platforms like Facebook and Instagram — to performance, security, and effectively selling. We’ve extolled the virtues of being where your customers already are…which is the point of omni-channel: bring your products to the people. Before 2021, this was a difficult take and m...
How to Run a Successful Black Friday / Cyber Monday Sale
November 09, 2021 14:32 - 41 minutes - 37.9 MBKey Takeaways Some people worry about devaluing the product and hurting the brand, but people expect sales around BFCM, so there won’t be much devaluing around this time. Similarly, some worry about existing customers seeing the sale, but most people understand that they bought something when they needed it. It’s not as big a problem as most think. When setting a price, sell at a discount, but still a profit so it’s worth the extra customers. A 90% sale does devalue the product, and likel...
Everything You Should Know About Payment Gateways with Dirk Habermann
October 11, 2021 18:11 - 37 minutes - 34.7 MBKey Takeaways Payment gateways bring cashless payments to a store, whether that’s in person or online. They are even more important for eCommerce stores, as this is generally the only form of accepted payment. Cashless payments are most often thought of to be credit cards, but it could also be account-based payments like ACH / direct deposit, or Wallets, like Apple Pay and Google Pay. Payment Gateways offer a secure environment for eCommerce stores to accept payments. Payment and custom...
Improving SEO and User Experience with Maddy Osman
September 06, 2021 12:19 - 36 minutes - 33.3 MBKey Takeaways There are three pillars to SEO: Content, off-page SEO, and website technical structure Content should include solid product descriptions, lots of photos, and clear terms. Remember; buying online doesn’t provide the same experience as buying in-store, so you need to fill the gaps. Content will helps us do that. By the same token, don’t unintentionally create duplicate content! If you have similar versions of the same product (different colors, sizes, shapes, etc), create vari...
Self-Hosted vs. Hosted eCommerce: How Do You Choose?
August 04, 2021 04:00 - 38 minutes - 34.8 MBKey Takeaways Hosted vs. self-hosted is a lot like renting vs. buying. On the one hand, you can have 80% of your problems taken care of - you just need to worry about running your store and your business. But on the other, are the last 20% crucial to running your store or your business? The common self-hosted solutions are Shopify, Volusion, and Big Commerce. There is also Etsy, and the Amazon Marketplace, which are a lot closer to hosted than self-hosted solutions. The oldest self-hosted...
How to Speed Up Your eCommerce Site (and increase conversions)
July 12, 2021 10:00 - 39 minutes - 36.3 MBKey Takeaways Simplicity is the name of the game. You probably only need ⅓ of the features you want. You don’t need complex faceting and search. Customers aren’t going to use those. Hosting doesn’t matter most of the time when it comes to performance. Yes - shared hosting is less secure, but throwing hardware at a performance problem is a band-aid, not a solution. Good hosting still can’t account for slow internet connections, and bloated sites will always load slowly there. Stop relyin...
Using the Right eCommerce Tools with Joerg Strotmann
June 12, 2021 15:12 - 24 minutes - 22.8 MBKey Takeaways Digital strategy has gone from being the last thing people think about to the most important aspect of selling online. eCommerce grew more from March-May 2020 than it did in the previous 10 years. Over 150 Million people purchased online for the first time in 2020. Speed, stability, and security are non-negotiable if you want to grow your website. Peak conversion is no more than 2.7 seconds. Every 100 millisecond delay over that can reduce conversion by up to 7%. People ...
Understanding Security and eCommerce
May 12, 2021 13:35 - 37 minutes - 34.3 MBKey Takeaways SSL stands for Secure Socket Layer, and it allows you to send secure data over the internet. As Chris puts it, “[SSL] allows 2 parties to connect and talk over a secure pipeline,” which establishes, “trust in an untrusted environment. SSL certificates protects from “Man in the Middle” attacks - basically a bad actor attempts to intercept data as it’s sent from a computer to your website. Let’s Encrypt is quickly becoming the go to for many people to implement SSL on their si...
The Keys to Success Creating on the Web with Alberto Medina
April 09, 2021 12:24 - 46 minutes - 42.5 MBShow Notes Web.Dev AMP Site Kit Performance and Metrics Tools Lighthouse WebPageTest TestMySite PSI Lighthouse Chrome User Experience Report (CrUX) First Contentful Paint (FCP), First Input Delay (FID), Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS) Speed Scorecard Impact Calculator Chrome Developer Tools Page Experience.
The Importance of Digital Presence with Jens Meggers
March 12, 2021 13:12 - 24 minutes - 22.7 MB1. Why is digital presence more important than ever before? We saw industries digitize over the last 10 years. Video meetings, retail stores, digital price tags, and much more. This got accelerated with pandemic. Hyper demand, and it’s not just major companies driving digitization - bakeries, craft shops, and smaller businesses need to get online too. Customers thought, “Get me to the results faster.” It’s not just website, it’s workflow. And during the pandemic it needed to be good, fast...
Modern Tools for Web Developers
August 10, 2020 12:00 - 39 minutes - 36.1 MBTOOLS Code editor: VSCode General Code Sniffers to make sure your code is clean and proper. Github: Testing tools Deploying Peer Review Local Development environment: Laravel Valet Local by Flywheel Lando Know and Love the Command Line: iTerm 2 Zshell Homebrew New library: waiting at least two years before adopting. If you’re picking up a code library, follow the coding standards set forth by the library. Choosing Your Learning Battles Use as little stuff as possible. Us...
Working with Self-Hosting Email
July 27, 2020 12:00 - 31 minutes - 29.1 MB1. What should someone consider when choosing an email hosting provider? It's probably going to be a central part of infrastructure, so keep that in mind. You'll use it for a long time. Features you need. Maybe you need to share your calendar, for example. Interoperability and vendor lock-in. You can move on if you want to. 2. What are the benefits of self-hosting over using a service like Gmail? One word: Control. You maintain control over your solution. If you self-host, you have mo...
The Most Common WordPress Problems (and how to Solve Them)
July 13, 2020 12:00 - 25 minutes - 22.9 MBThe majority of users use WordPress. What are the most common problems for hosting providers? Performance Customers expect good performance no matter what level they pay for. Many will install multiple plugins to help. Updates People don’t update. Core is easy. But plugins and themes are not necessarily. Hosting providers need to make sure plugins and themes are updated. Security Non-updated plugins/themes lead to security issues. What are some ways they can prevent or quickly fix...
Tips for scaling your web hosting
June 29, 2020 12:00 - 37 minutes - 34.5 MBWhat is scaling / Why should you scale? What do the users try to achieve? A fast website Avoid downtime DR / Downtime checklist Backup Solutions Never code on a live site Have a staging site to test on How to make sure, once your site isn’t going down, that it’s fast? Website performance matters Don’t take smallest server / poor hardware If you’re always about 80% of the limit, you need to upgrade. Monitor Speed / Performance Often it is not the server that causes the problem. ...
Using Cloud Services for the Backbone of Your Hosting or Website
June 15, 2020 12:00 - 36 minutes - 33.3 MBFirst, as a baseline, what do we mean when we’re talking about cloud services? Defined as globally available, global scale. Scale, product breadth Why should an organization consider cloud services? Today, many cloud providers are fully privacy compliant Allows to to access much more - especially location-wise What is a hyperscale cloud provider? Many hosts are available in 1, maybe 2 countries Hyperscale providers are available everywhere. They make infrastructure a commodity How ...
Must Haves for Managed WordPress Hosting
June 01, 2020 12:00 - 39 minutes - 35.8 MBHow is Managed WordPress Hosting different from normal hosting? Having a knowledgeable staff - it needs to come from that. Hoster takes care of the infrastructure Handles updates. Security, etc. Things get tricky here. Some hosters will not help you with specific applications. What are some resources that should be included in Managed WordPress Hosting? Look at how many visitors you will have. Software: There is a big tech stack running on the hardware. Web, MySQL, PHP, Cache, sec...
5 Tips for Keeping Your Server Secure
May 18, 2020 12:00 - 28 minutes - 26 MBThere are no tweaks or key changes you can make General Recommendations Threat monitoring Realize your security risks and attend to them in the design phase Think a little more. Start thinking about security threats Threat Modeling Think through all of the threats and attack vectors for your software and server. Make attempts to teach or talk with customers Customer Requests Report vulnerabilities in Plesk Hacked Servers Investigate hacks to see if there were issues Outdated Soft...
Lighthouse Extensions - The Best Extensions for Your Website
May 04, 2020 12:00 - 33 minutes - 30.9 MBWhat are Lighthouse Extensions? Plesk offers over 130 Extensions. Lighthouse Extensions are their most popular and useful tools. They're used to give website developers clear recommendations. Every website should have a backup solution. What are some Lighthouse Extensions? Acronis Backup. Smart Updates. ImunifyAV. Plesk Premium Email. Plesk Email Security. Speed Kit. SEO Toolkit. Backup to Cloud Pro. Speed Kit As soon as you start selling something on your website, performance...
The Plesk Partners Program - 2020/20 yrs of Plesk
April 20, 2020 12:00 - 28 minutes - 26.2 MBWhat is the Plesk partners program? Small and Medium business can come direct partners of Plesk. This includes a discount, and high level support Who should consider it? Someone who is in need of more than 5 licenses with Plesk What benefits does it offer to partners? Premium support A discount Dedicated program manager for all of your needs Someone who’s paying attention to you GoTo Market Strategies Access to the Marketing team What if I’m a casual Plesk user? How do I level...
The State of Hosting in 2020 - 2020/20 years of Plesk
April 06, 2020 12:00 - 38 minutes - 34.8 MBWhat was web hosting like in 2000? Much more complicated - there was a lot of command line stuff! Static website hosting and very few dynamic websites A lot of free hosts: Geocities, Tripod, Angel Fire A lot less compliance What have the biggest changes been? Dynamic applications and the rise of WordPress Rise of Node.js and Ruby Amazon Web Services - the cloud has really changed a lot. Have there been considerable performance changes? Used to be just simple caching Today, compl...
Next Level Ops is Coming Soon
March 25, 2020 10:58 - 1 minute - 1.23 MBThe world of hosting and web development is changing at a breakneck pace. It seems every week we have new tools, processes, and threats to worry about. As a web developer, how do you keep up to do right by your clients? As a web host, how do you ensure you’re offering the right tools for your customers...without overwhelming your staff? Next Level Ops, a new podcast by Plesk, aims to help you answer those questions and more with our panel of experts, both inside and outside the company. ...