Is digital transformation really worth it? In this episode, customer experience head Sheryl Kingstone is back to talk with Eric Hanselman about the results of a recent study that shows digitization is worth the investment. The results indicate that technology leaders have a significant advantage over laggards in their business success. Sheryl’s team was right when they predicted this back in 2016! Sheryl also digs into the impacts of transformation and talks about where AI is being used successfully in consumer applications.