YouTube’s Debbie Weinstein Provides an Inside Look at Their Plan to Steal More Ad Dollars From TV - By Proving Its Ads Deliver Tangible Business Results
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English - June 24, 2020 10:00 - 36 minutes - 33 MBMarketing Business News Tech News marketing advertising media data technology connected tv retail media ctv next in media Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
YouTube’s Debbie Weinstein highlights the company’s plans for a series of customized virtual Brandcast presentations this summer, where she thinks the advertising upfront is headed, and how brands are looking to make TV ads faster and adjust campaigns constantly - just like they do in digital. Weinstein also delves into the viewership trends YouTube has experienced since the Covid 19 crisis, including how more viewers are watching YouTube on smart TVs.
Produced by Kenya Hayes