Transforming consumer and patient engagement in life sciences

Next in Health

English - September 15, 2023 12:00 - 15 minutes - 10.9 MB - ★★★★★ - 25 ratings
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Previous Episode: Key findings from PwC's medical trend cost report, Behind the Numbers 2024

Next Episode: The SCAN Group reinvents coverage and care for the seniors

Tune in to hear PwC specialists discuss how life sciences companies are engaging better with consumers and patients and rethinking engagement, the channels utilized and how to utilize data and technology to create meaningful impact. Topics include:

•What elements create a good customer experience and why it’s important

•Four key principles to creating a good customer experience

•Restructuring roles and focus in commercial and medical organizations as well as identifying organizational growth

•Utilizing data and technology along with the new evolution of Generative AI

Speakers:
Elizabeth Otterman, Customer Strategy and Insights Principal, PwC
Jacquie Newland, Services and Channels Director, PwC
Igor Belokrinitsky, Strategy& Principal, PwC

For more information, please visit us at: https://www.pwc.com/us/en/industries/health-industries/health-research-institute/next-in-health-podcast.html.