Be Like Amazon: the Story of Bryan Eisenberg
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English - March 27, 2019 13:33 - 14 minutes - 20 MB - ★★★★★ - 18 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Bryan Eisenberg is an incredible marketer with significant achievements in his career. Imagine creating things like Conversion Rate Optimization and Bounce Rate? Being a 2 Time NYT Best Selling Author? Amazing!
In this episode We dive into Bryan's latest book, Be Like Amazon.
Let's face it - Amazon out-executes everybody.
We dive in to 4 pillars of how today's business operates: price, selection, convenience, and customer experience.
Your brand isn't what you say it is anymore, but rather what other people say about you - and how you act.
Part of Amazon's magic is the 6 page memos - from the customer point of view - as Bryan likes to call them: buyer legends.
We examine if any anyone can compete with Amazon and take a look at Microsoft.
Can anyone be like Amazon? Yes! even a lemonade stand can do it :)
Find Bryan on LinkedIn Instagram Twitter and at Buyer Legends