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(Teaser) Prasoon Pandey on his iconic Times of India campaign, ad industry | Back In Time, Ep 8
Newslaundry Conversations
English - October 27, 2022 14:50 - 6 minutes - 8.73 MB - ★★★★★ - 4 ratingsNews Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Impolite Conversations: Negotiations with security laws
In the final episode of Back In Time, Kunal Kamra sits down with Prasoon Pandey – his former boss, mentor and among the most iconic ad filmmakers – to chat about the Times of India ad campaign. They discuss Prasoon’s inspiration and how he convinced the brand to take such a different approach.
“Because you weren’t personal, because you weren’t bitter, your pieces had a life of its own,” he says about portraying the common man’s anger in the ad. He also talks about how cartoonist RK Laxman inspired him, why never using a smartphone makes him a better storyteller, and how advertising has changed over the decades.
Watch or Listen to the entire podcast on newslaundry.com
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