Join host Paul and finance expert Lauren Furtado in the second installment of our enlightening three-part series. This episode dives deep into “The Critical Four: Key Metrics for Business Performance,” offering invaluable insights for entrepreneurs committed to financial excellence.

🔍 In This Episode:  
✅ We start with a brief overview of Lauren's expertise and the financial metrics essential for every entrepreneur.  
✅Discover the ins and outs of offers, pricing strategies, and unlocking recurring revenue opportunities.  
✅Learn about gross margin, its significance, common pitfalls, and strategies for analysis.  
✅ Delve into the components of net profit, including the impact of marketing, staffing, and overhead costs.  
✅ Uncover the importance of cash flow, how to monitor it, and its role in your business's health.

🚀 Special Resources & Support: 
Ensure your business's financial health with our FREE cashflow forecast template and training available at: http://www.unconventional-cfo.com

Also, don’t miss the opportunity to deepen your financial understanding through a Profit Pathfinder session with Lauren, offering a no-commitment, in-depth analysis of your business's critical financial metrics.

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