Swapnil Rai, "Networked Bollywood: How Star Power Globalized Hindi Cinema" (Cambridge UP, 2024)

Swapnil Rai’s book Networked Bollywood: How Star Power Globalized Hindi Cinema (Cambridge UP, 2024) brilliantly navigates the intricate landscapes of stardom, shedding light on its diverse meanings amidst the ever-evolving new media industries and the demands of a globally interconnected audiences. With a keen focus on the global south, she masterfully explores the intersection of transnational networked cultures with the dynamic tapestry of media industries, geopolitics, and audience engagement.
Dr. Swapnil Rai is an Assistant Professor in the Department of Film, Television, and Media at the University of Michigan, Ann Arbor. As an interdisciplinary scholar, she works at the intersection of media studies, critical cultural communication, women’s and gender studies, and industry studies. She has published her scholarship in a range of journals such as Communication, Culture & Critique, Feminist Media Studies, International Journal of Communication, Media, Culture and Society among others.
Priyam Sinha recently graduated with a PhD from the South Asian Studies Programme at the National University of Singapore. Her interdisciplinary academic interests lie at the intersection of film studies, disability studies, production cultures, affect studies, anthropology of the body, creative media industries and cultural studies. She can be reached here.
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Swapnil Rai’s book Networked Bollywood: How Star Power Globalized Hindi Cinema (Cambridge UP, 2024) brilliantly navigates the intricate landscapes of stardom, shedding light on its diverse meanings amidst the ever-evolving new media industries and the demands of a globally interconnected audiences. With a keen focus on the global south, she masterfully explores the intersection of transnational networked cultures with the dynamic tapestry of media industries, geopolitics, and audience engagement.

Dr. Swapnil Rai is an Assistant Professor in the Department of Film, Television, and Media at the University of Michigan, Ann Arbor. As an interdisciplinary scholar, she works at the intersection of media studies, critical cultural communication, women’s and gender studies, and industry studies. She has published her scholarship in a range of journals such as Communication, Culture & Critique, Feminist Media Studies, International Journal of Communication, Media, Culture and Society among others.

Priyam Sinha recently graduated with a PhD from the South Asian Studies Programme at the National University of Singapore. Her interdisciplinary academic interests lie at the intersection of film studies, disability studies, production cultures, affect studies, anthropology of the body, creative media industries and cultural studies. She can be reached here.

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