New Books in Business, Management, and Marketing artwork

Jacqueline N. Parke, "The Podcast Handbook: Create It, Market It, Make It Great" (McFarland, 2022)

New Books in Business, Management, and Marketing

English - July 25, 2022 08:00 - 20 minutes - ★★★★★ - 2 ratings
Management Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Rachael Pells, "Genomics: How Genome Sequencing Will Change Healthcare" (Random House, 2022)
Next Episode: Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Jacqueline N. Parke's book The Podcast Handbook: Create It, Market It, Make It Great (McFarland, 2022) is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting from its roots in radio; the variety of genres, topics and styles of today's podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising and sponsorships. Supplemental essays from professionals in various industries provide information and tips to enhance the podcasting experience. The structure of the book is easily adapted into lesson plans, and the exercises included for readers make it a book well suited for classes on podcasting.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jacqueline N. Parke's book The Podcast Handbook: Create It, Market It, Make It Great (McFarland, 2022) is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting from its roots in radio; the variety of genres, topics and styles of today's podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising and sponsorships. Supplemental essays from professionals in various industries provide information and tips to enhance the podcasting experience. The structure of the book is easily adapted into lesson plans, and the exercises included for readers make it a book well suited for classes on podcasting.

Learn more about your ad choices. Visit megaphone.fm/adchoices