Trip 11 | Rising to Challenges with Kelly Watters of Western Rise

New Age Nomad Podcast

English - November 24, 2016 19:23 - 1 hour - 80.9 MB - ★★★★★ - 11 ratings
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Previous Episode: Trip 10 | Staying True with Chris Pew of TREW

Next Episode: Trip 12 | Climbing to Success with Big Wall Climber Gaz Leah

What started as a few family vacations grew into a strong sense of home in the mountains and a single ski season quickly turned into many. In an effort to thrive in such an environment Kelly and her partner began to craft advanced technical fabrics that performed in a wide array of conditions in an effort to enhance outdoor experiences instead of restricting them. What Kelly believes is an obligation to protect the lands we enjoy means many decisions go into everything from choosing fabrics to who the company helps to support and a portion of every sale goes toward land stewardship.

Topics of this chat include:

- Branding
- Leading with technical fabric
- Grading and measuring from scratch
- Difficulties in selling direct
- The balance of art and business
- Traceable sourcing
- Pivots
- Maintaining company culture
- Giving your brain space
- Home and work split
- The dirty side of a startup
- Dealing with stress tests
- Having business advisors
- Scaling and systems
- Communication
- Cash flow

Topics of this chat include:

Branding
Leading with technical fabric
Grading and measuring from scratch
Difficulties in selling direct
The balance of art and business
Traceable sourcing
Pivots
Maintaining company culture
Giving your brain space
Home and work split
The dirty side of a startup
Dealing with stress tests
Having business advisors
Scaling and systems
Communication
Cash flow