115. IPL Media Rights: What’s all the fanfare about?
Never on the Backfoot: A Podcast
English - June 30, 2022 06:21 - 41 minutes - 38.5 MBCricket Sports Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome to Episode 115 of Never on the Backfoot Podcast. The BCCI controls the biggest economy in world cricket just recently wrapped up a blockbuster three-day online auction for the IPL’s media rights for the 2023-27 cycle. Propelling itself to the second spot on the list of most lucrative sporting properties in the world, the IPL secured a whopping INR 48,390.50 crore (approx. US$ 6.2 billion) through its new television and digital rights deal. This episode is all about the IPL media rights and a detailed discussion of the same with Kartik. The podcast is also available on Apple Podcasts, Google Podcasts, Spotify, Anchor, Overcast and a lot of other platforms and spread the word. Do check out @neveronthebackfoot on Instagram and @neverontheback1 for the latest facts, trivia, quizzes, terminology for more.