Jordan Shamir, Yofi - How Businesses Deal with Sneaker Bots, Resellers, and Fake Accounts

Time Stamps:

(1:24) - Introduction to Jordan and Yofi(3:17) - Sneaker botting 101 and how botting applies to other collectibles(8:31) - How brands feel about reselling culture and the demand for botting.(15:19) - How organizations like the New York Giants to Adidas to Taylor Swift should think about digital identity(20:46) - What's next for Yofi and working with retail brands(25:53) - The team behind Yofi and their previous experiences(28:29) - The future of botting in e-commerce(31:12) - Lollipop arbitrage and understanding consumer economic preferences across collectibles(38:01) - How data can affect how retail investors and brands make decisions(42:06) - Closing thoughts from Jordan and where to find Yofi

Find Jordan and Yofi:

On LinkedIn = https://www.linkedin.com/in/jordan-shamir/On their website = https://www.yofi.ai/

Find Neustreet:

On our website = https://neustreet.com/On Twitter = https://twitter.com/realneustreetOn Instagram = https://www.instagram.com/realneustreetOn TikTok = https://www.tiktok.com/@neustreet

📰 Subscribe to the Neustreet Newsletter: https://www.neustreet.com/media/newsletter/