Networx Podcast
34 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 2 ratingsWelcome to Networx Podcast: Marketing & Digital Conversations. Proudly brought to you by Networx Brisbane, each episode is a live recording of a past panel conversation with a different marketing-related topic, panel of expert speakers and panel facilitator. Topics range from content marketing, storytelling, content marketing, social media, podcasting, audio + video marketing, sponsorship, media, marketing strategy, digital innovation, customer journey, eCommerce, ad technology and programmatic, artificial intelligence (AI) and data. If you like what you hear, the magic of these events is still being in the room and making connections in person. You can find out when the next live Networx Brisbane event is on at https://brisbane.networxevents.com.au/events. You can follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Tune in to each episode for a different topic and panel of speakers!
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Ep33: Capitalising on the Emotion Economy
May 09, 2022 01:00 - 56 minutes - 39.1 MBConsumer values have changed over the pandemic. Community, connectedness, emotions, purpose - all form a much larger part of the buying decision. People will pay for great experiences, for local products, for personalisation, for sustainable practices - to contribute to a greater purpose. How should you leverage this trend for growth? And how can you tug at your audience's heartstrings to create long-term loyalty & a lifetime of value? Panel of Speakers: Erin Rigby, Senior Public Affairs...
Ep32: Content Evolved
April 29, 2022 02:00 - 1 hour - 43.3 MBIt's been six months since Facebook pulled the rug out from underneath brands and publishers. They put it back quickly but make no mistake, it will happen again and no platform is immune. Learn where the good brands are focusing their content efforts, how or if they changed tack during the past six months, and what's in store for their future content strategies and tactics. Panel of Speakers: Jarrod Price, Head of Brand & Product Marketing, RACQ https://www.linkedin.com/in/jarrodprice/ A...
Ep31: Customer Centricity
August 03, 2021 04:00 - 59 minutes - 40.8 MBCustomer-centric philosophy has changed the game of acquiring, serving and retaining customers. Modern businesses treat their customers as segments of one, personalising the customer journey at every stage, and doing what’s right by customers to continually build their loyalty. We know this increases customer lifetime value, satisfaction and profitability, but with limited resources, how can we reorganise our businesses to build customer centric cultures, strategies and ways of working. Pan...
Ep30: B2B Marketing Trends your brand needs to embrace now!
July 13, 2021 04:00 - 1 hour - 52 MBIf you're a B2B marketer, most of your conversations revolve around the sales team's targets and their collateral needs (read: fliers). But the data clearly shows B2B companies that focus more resources on building their brand profile win more sales, more often, at a better price, and for longer periods of time. So how do we break our obsession with sales to create better brands that sell more? Panel of Speakers: Kirsty Jackson, Marketing & Community Director, Freelancing Gems LinkedIn ...
Ep29: The Hybrid Working Model
July 01, 2021 09:00 - 1 hour - 51.6 MBCOVID-19 threw us for a loop in 2020, shaking the office working model to the core. As many in the marketing and digital industries were forced to work from home full-time, the rulebook for connecting, motivating and leading teams has well and truly been thrown out. Or has it? Panel of Speakers: Laura Campbell, Partner, Deloitte Digital LinkedIn Iain Calvert, Ecommerce Consultant & Trainer, Boom - Aussie Ecommerce Training LinkedIn Brett Wiskar, Chief Future Officer, Wiley and Co. Pty Lt...
Ep28: Innovation & Strategy for 2021
January 29, 2021 02:00 - 56 minutes - 39 MBThe game has changed, or has it? Where should businesses focus their marketing strategy efforts as we head into a new year that promises only one thing: no promises! Hear case studies from brands that did game-changing work during the COVID lockdown, and find out where they think things will head in the new but uncertain year ahead. Panel of Speakers: Tim Cochrane, Head of Experience & Marketing, Goodstart Early Learning LinkedIn Clare Dale, National Campaign & Strategy Manager, Game De...
Ep27: The Power of Personal Branding
January 29, 2021 01:00 - 53 minutes - 36.9 MBAs we still work our way through COVID-19, personal branding is more important than ever. How we present ourselves online may be the only way people find and connect with us moving forward. Our panellists all offer a unique viewpoint on how to make the most of your digital presence to further your career, attract new clients or simply spread the good word about your work. Panellists include: Mike Swaby, Strategy Manager, Telstra Enterprise LinkedIn | Twitter @mikeswaby | Insta @mikeswaby...
Ep26: Cybersecurity & Data Ethics
January 28, 2021 04:00 - 58 minutes - 40 MBIdentifying vulnerabilities and protecting yourself. Join us as we discuss how you can take small steps to prevent data leaks, understand cyber-crime tools and empower yourself protect your digital life. Poor cybersecurity is impacting businesses of all sizes, it is not only embarrassing, but can have financial consequences and permanently damage your brand. The more you know, the less likely you are to be a victim. Knowledge is power! Panellists include: John Powell, Principal Security...
Ep25: Is Digital Marketing Killing Creativity? Will true creativity survive in our hyper-targeted, data-led world?
November 05, 2020 01:00 - 58 minutes - 40.4 MBGoogle Ads, artificial intelligence, digital display ads that are never clicked - all the technology in the world has put customers at our fingertips, but have we sacrificed truly creative solutions for the allure of hyper-targeted technological solutions? Are we still building amazing, effective brands built on differentiation and distinctiveness, or do we rush to silver bullet tactics? Panellists include: Nick Pritchard, Founder and Eternal Optimist, Nick Did This LinkedIn Scott Oxford,...
Ep24: Hyper-personalisation - Exploring the state of human connection and data driven-marketing in the post-COVID-19 world.
October 12, 2020 00:00 - 59 minutes - 41.2 MBWhat does marketing look like as society continues to digitize and consumer channels shift? Marketers will need to not only personalise their campaigns to remain relevant; they will need to evangelise and humanize messaging to reach consumers with smaller budgets and resources. This panel will explore the current state of data-driven and personalised marketing to provide consumers with targeted products and services. Panellists include: Erin Core, Head of Marketing – Artistic, Queensland B...
Ep23: The Connected Consumer - The shifting habits you need to know
September 02, 2020 01:00 - 59 minutes - 40.8 MB94% of global internet users own a smartphone. The IAB claims the time we're spending online has risen 40 per cent in one year. Your customers are digitising their habits and since being in lockdown this has only increased. So how can marketers adapt to these behaviour changes? Panellists include: Kath Usabal, Campaign Manager, Vision6 LinkedIn | Twitter @vision6 | Insta @vision6ersPeter Pynta, CEO | APAC Neuro-Insight LinkedIn | Twitter @neuro_insightKelly Jamieson, Managing Director and ...
Ep22: Influencer Marketing - Staying Relevant and Effective When the World Is Looking Elsewhere
August 06, 2020 01:00 - 1 hour - 44.5 MBWhat do we do now that the excesses of influencers on the internet are being called out by audiences? Are there still influencer opportunities for brands at a time when people are turning their gaze towards the news and away from internet personalities? This session will look at how influencer marketing has been affected, what is being effective right now and what the industry may look like in the next few years. Panellists include Victoria Harrison, Founder & Director, The Exposure Co., L...
Ep21: Podcasting - Join the Audio Renaissance
July 16, 2020 02:00 - 1 hour - 51.7 MBJoin us as we explore the current state of podcasts as an effective tool for brands, advertisers and consumers alike. As the world changes around us, audio may be entering a golden age of possibility. Can you ‘hear’ it? Panellists include: Anita Siek, Founder and Head Strategist at Wordfetti, Podcaster at Brandfetti LinkedIn | Insta @wordfetti @brandfetti James Henderson, Founder and Director of Aych Media LinkedIn | Insta @jimsesh Jacob Aldridge, Founder of “Don’t Waste a Good Recessio...
Ep20: An Online Panel About Online Panels
June 02, 2020 01:00 - 1 hour - 46.3 MBIt’s like an Escher drawing! Getting together the most brilliant minds who’ll show you that when we think a little differently and act a little more radically, our futures can and will look bright! Tune in to talk through the things you need to know for our new reality. Whether you are organizing an online event, curating the content, in charge of the tech, speaking to an audience, or participating as an attendee, this event can help. Panellists include: Jodie Parker, Managing Director, ...
Ep19: Is the Agency Model Dead? And What Comes Next...
May 06, 2020 02:00 - 1 hour - 42.6 MBNational advertising spend last year fell for the first time in seven years. Disruption from consultants, reducing budgets and thinning margins are squeezing agencies right now. But is it too early to talk of their demise, and what model would replace it? During this podcast, you'll discover: How we got here and why it's important What is happening at the coal face in the industry today What marketers need to know to get the best from their agency relationships How to prepare for the f...
Ep18: Content Marketing - How to craft game-changing content that nails business goals
March 10, 2020 06:00 - 57 minutes - 39.4 MBBusinesses without audience-focused content that achieve business goals are in for a world of pain. In this discussion, our panellists will share how they approach the distinct objectives their businesses set for them, what they do to create compelling content moments for their audiences, how they fit into the wider business goals, and how to measure success or failure. During this podcast, you'll discover: How to align content with business objectives Why an audience focus and distinct t...
Ep 17: Strategy & Innovation for 2020
February 14, 2020 01:00 - 49 minutes - 33.9 MBThis is the Networx you've been waiting for all year - an opportunity to hear from an expert panel on what the future of marketing strategy and innovation holds in 2020 and beyond. If you've got a head for strategy or aspire to take your business to the next level, you can't miss this event. Join us for networking and a panel discussion on Innovation and Strategy for 2020, followed by our annual Xmas Party. During this podcast, you'll discover: Innovation trends we'll see take off and make...
Ep16: Customer Data - Unlock your potential using artificial intelligence
January 14, 2020 05:00 - 1 hour - 47.8 MB"Data is the new oil." A limited metaphor, but one that describes the hunger of businesses in the 21st century for this precious resource. Whether you're a new, growing, or established business, the data you collect is the most valuable asset you hold. But where is it? And do you really own it? How do you unlock its potential energy to deliver amazing customer experiences and business value? The answers and tools you seek might be right under your nose! If 'AI' is a line item in your busines...
Ep15: Meet the CMOs
December 12, 2019 23:00 - 1 hour - 50.7 MBThe world of chief marketing officers is changing rapidly. CMO's are being tasked with rapidly adjusting to changing customer preferences whilst staying relevant and achieving growth. Join us for networking and a panel discussion with our CMO panel. During this podcast, you'll discover: What skills do marketers aspiring to the C-suite need to be investing in now? How do you balance the need for data-driven results and long-term strategies such as brand awareness? What are you looking for...
Ep14: Lessons Learned in Failure - How to avoid the same fate
November 20, 2019 02:00 - 1 hour - 43.7 MBIn the Silicon Valley world of technology, failure has less negative connotations than in any other area of business. There are always more lessons learned than when an individual, team or company achieves success. And changing your mindset to embrace failure can have fantastic results. We speak to panellists across creativity and technology about failures in their own careers, what they've learned, how to avoid the same mistakes and how it's changed their approach to business. During this...
Ep13: The Business of Podcasts - Too loud to be ignored
October 21, 2019 05:00 - 56 minutes - 38.5 MBMore and more Australians are listening to podcasts. A recent ABC report concluded that Australians are very engaged listeners, some are listening to up to five podcasts a week, and most listen to the very end of an episode. These same listeners are seeking and listening to new podcasts, revealing we have yet to reach mass podcast saturation. Brands can still get in on the action and use their own or others' podcasts to speak to new, niche and growing markets. Podcasts can deliver impact and...
Ep12: Social Media - Getting more metrics from meaningful moments
September 30, 2019 05:00 - 1 hour - 55.8 MBSocial media isn’t just a powerful influence. It’s an ever-changing and fundamental layer of modern life. The challenge for marketers and their brands is to build teams and systems that play to its strengths - intimacy, authenticity, personality, and belonging. Join some of Australia’s leading social media specialists at what is always a Networx smash hit, as they share their experiences and advice on how to make social media work for business in 2019. During this podcast, you'll discover:...
Ep11: Customer Journey - How to plan for more change
August 06, 2019 23:00 - 1 hour - 41.7 MBA once linear model is now fragmented and continues to evolve. A growing number of touch points can make a consistent brand experience harder than ever. We ask three industry experts to explain what's changed, tips for growth and how you can better plan for the future. During the event, we covered: Tips on how to map your customer journey Advice for managing your team structure How to remain agile Panellists include: Sueanne Carr, Customer Strategy Superhero, Customer Frame Mic...
Ep10: Inbound Marketing (Part C)
July 23, 2019 14:00 - 20 minutes - 14.3 MBInbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation. During the event, we covered: How to make leads and sales come to you. The latest...
Ep9: Inbound Marketing (Part B)
July 16, 2019 14:00 - 22 minutes - 15.4 MBInbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation. During the event, we covered: How to make leads and sales come to you. The latest...
Ep8: Inbound Marketing (Part A)
July 09, 2019 06:00 - 24 minutes - 17 MBInbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation. During the event, we covered: How to make leads and sales come to you. The latest...
Ep7: Content Marketing Hacks
June 11, 2019 22:00 - 1 hour - 27.8 MBContent marketing has a lot of jobs to do including: driving awareness, generating leads, establishing trust and getting people to your website. Yet as marketers we don't have a lot of time, but we are expected to develop blogs, email campaigns, e-books and social media just to start. In this episode, learn from the best as they tell us how they deliver an effective strategy and get the best return for their efforts from their content. During this podcast, you'll discover: Tools and tips ...
Ep6: Winning Campaigns - Creating a Super Bowl moment
May 08, 2019 10:00 - 1 hour - 32.1 MBIt's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing. During this podcast, you'll discover: Why the Super Bowl and large sporting events are ...
Ep5: Strategy & Innovation for 2019
April 15, 2019 01:00 - 1 hour - 32.3 MBStop what you're doing. Step back. Take a breath. Surely there's a better way of getting this done. Surely there are new approaches we can take to getting our message heard. Surely there are new technologies that will make our work bigger, faster, stronger, better. Good news - there's all that and more just around the corner. During this podcast, you'll discover: Innovation trends we'll see take off and make a serious impact in 2019. The latest strategic approaches to maximising return o...
Ep5: Strategy & Innovation for 2019
April 15, 2019 01:00 - 1 hour - 32.3 MBStop what you're doing. Step back. Take a breath. Surely there's a better way of getting this done. Surely there are new approaches we can take to getting our message heard. Surely there are new technologies that will make our work bigger, faster, stronger, better. Good news - there's all that and more just around the corner. During this podcast, you'll discover: Innovation trends we'll see take off and make a serious impact in 2019. The latest strategic approaches to maximising return o...
Ep4: Crafting Content for Social Media Success
April 04, 2019 14:00 - 1 hour - 28 MBGone are the days when a solid listicle or carefully chosen Insta filter would take you crazy-viral and earn you a promotion. Audience expectations are now sky-high, and competition for attention has reached saturation point. Social media audiences are more discerning than ever, regularly weeding their garden of likes, follows, and even accounts to get the content they want in the way that they want it. How can we possibly cut through? Join us as we deep-dive on the latest and greatest in so...
Ep3: Instagram - Brand engagement through imagery and stories
March 26, 2019 14:00 - 1 hour - 28.8 MBInstagram is a powerful tool to build brand awareness, generate website traffic and increase sales to an engaged audience. By harnessing the power of images and creativity, brands are connecting and resonating with target audiences in completely new ways. Join us as we discover how to leverage hashtags, deliver creative captions and choose the best filters to tell your story. During this podcast, you'll discover: How Instagram thrives in a mobile first age How customers/clients engage wi...
Ep2: Programmatic Principles - How to evolve in the automation and adtech arena
March 22, 2019 14:00 - 1 hour - 33.9 MBWhile it's easy to love the concept of fully automated buying and selling of ads, and the promise of huge ROI and transparent performance metrics, in reality adtech and programmatic has historically been a marketplace full of tricks and traps. In 2018, the industry is reaching a point of maturity. Data ethics, ad fraud and bad actors are right in the spotlight and new technologies and methods are promising more trustworthiness and better performance for those in the know. Join us as we trave...
Ep1: Podcasts - Giving your brand a voice
March 21, 2019 14:00 - 1 hour - 31.1 MBAre you one of those people who take the advantage of listening to podcasts during your drive to and from your place of work, or while taking a walk, or on a plane journey Podcasting is on the rise... How can brands leverage off this medium and add it into their marketing mix? Podcasting is one form of content that builds client trust and establishes your business as the authority in the industry. Our panel will cover the power of audio, the future of podcasting, storytelling, promotion and ...