How company culture within the cannabis industry looks with Cassandra Michaud of Elev8 on NCIA's Cannabis Industry Voice only on Cannabis Radio. Cassandra is a marketing professional who has worked in various retail management positions, strategizing business development and sales training to drive record-breaking revenue margins. Since then, she briefly managed Elev8 Cannabis’s Oregon store, before becoming Elev8’s Operational manager; coaching store managers across all locations, while learning about the cannabis industry and the unique and varied needs of cannabis businesses.