Navigating Today's Marketing Wilderness
2 episodes - English - Latest episode: almost 3 years ago -Imagine you got the unction to go on a hike through the woods or a national park. Do you just take off and go, or do you pack your equipment, ensure to take water, make sure you're wearing weather and terrain appropriate clothing and footwear? The same should be the case with your company's marketing and communication efforts. Join Dan Cowling, Founder and President of The Communication Group for short, informative, and easily listenable snippets to help guide your way through the Marketing Wilderness!
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Episodes
Managing Today's Media Landscape
August 11, 2021 15:00 - 11 minutes - 10.7 MBWebsite: comgroup.com 1:30 - Laying Out The Landscape 3:00 - Is Traditional Media Dead? 4:20 - Trade Publications 5:10 - Playing The Digital & Social Media Game 7:20 - The Roles of Digital & Social Media 10:00 - What IS Effective Media? 10: 20 - Wrap Up
Series Trailer
July 16, 2021 12:00 - 2 minutes - 2.47 MBDan Cowling, III, Agency Founder, and President introduction www.comgroup.com/about/people/dan-cowling-iii