Emily joins us to share how the use of an authentic, purpose-driven brand identity can effectively grow your business while serving as a north star for small business owners looking to define everything from their core values to their ideal demographics, reminding listeners that up to 80% of customers are looking for brands that not only solve their problems but contribute to solving global problems.
Learn more about Emily at: https://fox-krill-63h3.squarespace.com/ or https://www.linkedin.com/in/emilyfagerholm/