On-Chain Data: Key Insights For Web2 Brands Looking To Thrive In Web3 w/ Andrew Damon | Native Asset S2E19

Native Assets

English - October 22, 2022 00:12 - 32 minutes - 30.2 MB
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Today, Andrew Damon joins us to talk about the nuances of on-chain data & why brands should consider shifting towards non-custodial wallets if they want to thrive in Web3.

Andrew Damon is the Product Data Lead at Palm NFT Studio, the company behind major projects like Damien Hirst’s The Currency & several DC activations including DC Fandome, Bat Cowls, & Harley Quinn’s Freakin’ Awesome Boxes.

Chapters:

3:10 The Issue w/ On-chain Data

4:20 The Nuances of On-chain Data

6:30 Tools For Exploring Web3 Data

7:02 Using Analytics To Front Run NFT Sales

9:19 How Custodial vs Non-Custodial Wallets Affect Web3 Attribution

11:30 The Importance of Wallets In A Cookie-less World

15:33 Why Brands Prefer Custodial Wallets

22:20 Privacy Implications & Risks With Web3 Data

25:55 The Crossover Potential For Web2-Web3 Loyalty Programs

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