USA Today Editor: NIL Redefines College Recruiting

We speak with Phil Kaplan about sports news coverage in the NIL era. Phil is a college sports editor for USA Today, overseeing SEC coverage. We discuss how the recruiting process is now impacted by NIL earning potential. Phil discusses a recent project related to NIL within high school athletics, inspired by the coverage of Arch Manning’s recruitment. 

Phil is also the father of a college athlete and shares his experience as the parent of a collegiate soccer player during the NIL era. We discuss how Orange Mountain Designs has partnered with members of the Lady Vols to promote merch.

We also discuss Illinois State’s NIL forum for international athletes, featuring presentations from Talkwalker and Hawker Family Sports and Entertainment. We discuss how this advice is in line with our conversation with Emir Demirkiran in a previous episode.

We speak about Florida’s efforts to change NIL legislation…again.

We hear from Nillie Athlete Jemal Williams. We discuss our favorite recent nillies, including HBCU League Pass+’s deal with Grambling State University athletes and Crazy Dough’s Pizza’s deal with the Boston College softball team. Crazy Dough’s deal was inspired by Kamryn Warman, Nicole Giery, and Elisabeth Laviolette.

To learn more about our Nillie platform, visit nillie.io or email [email protected]. 

In This Episode:
Phil Kaplan
USA Today

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