Today we’re interviewing Jimmy Sohn, founder of TechnoPlus, but does a variety of other things to help bring innovative food technologies to Korea. He is described as a one-man-army who has a vast variety of skillsets and understands food really well.

I’ve been a linkedin connection with Jimmy for years and it’s so awesome to meet him in person in Korea. Jimmy has been following and contributing to the cultivated meat movement since the beginning.

Jimmy has a degree in hotel management and used to manage restaurants and become a chef. Once he moved to Korea, he found out about food tech, specifically cultivated meat, and has shared his interest with other likeminded individuals.

Cool part of the interview is his insights to the Korean market. Jimmy has all eyes and ears in the Korean market when it comes to what they like and don’t like. This includes things like plant-based meat and cultivated. Jimmy brings perspective on the opportunities and challenges in the Korean market and is a great teaser to the wonderfully complex world of Korean pop culture.