His $100M Idea After Partying For 48 Hours

My First Million

English - December 11, 2019 08:00 - 34 minutes - 47 MB - ★★★★★ - 2.3K ratings
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LifeAid’s Aaron Hinde (@aaronhinde) stopped by to talk “vitamins that you’ll enjoy drinking.” His new beverage brand (valued at over $100M) has something to boost every part of your life -- GolfAid, FitAid, TravelAid, PartyAid, FocusAid… and more. He talks about how LifeAid competes with Red Bull and Monster, distribution strategy: think golf clubs & CrossFit gyms, what it’s like to live off the grid: chicken, solar & batteries, how to test physical product market fit using a Direct Mail strategy and why narrowing product focus can increase sales.

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