EP08 Martin Nielsen; CEO & Founder of 'Mdundo', the Pan-African Music Service.
Music Talks
English - August 14, 2019 22:00 - 1 hour - 154 MB - ★★★★★ - 1 ratingMusic Business music music industry music business entertainment interviews artists digital music record company Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Martin Nielsen is founder and CEO of "Mdundo", the pan-African music service based in Nairobi. He explains what it is like to set-up and operate a music service on a continent with very little formal infrastructure, and how a flexible and entrepreneurial approach is reaping big rewards, and helping to solidify the continents early foundations for a booming digital business.
Leon gets behind the motivations and methods that set Martin on the path to founding one of the most exciting services on the African continent. Forget what you know about traditional licensing deals, traditional labels and traditional music services. Where there is no play-book to rip up, you have to make your own rules and start from the ground-up, in the truest sense of the words.
A&R, content acquisition machine and music platform all rolled into one, Martin explains why 'Mdundo' is one of the most interesting services on the market today.
Click here for the Spotify playlist that features artists and tracks curated by Martin