Music Lessons and Marketing
236 episodes - English - Latest episode: 1 day ago - ★★★★★ - 28 ratingsAre you a music studio owner or instructor looking to grow your music teaching business? This podcast will teach you how to apply marketing and business fundamentals so you can get more music students for longer.
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Episodes
An Instagram Ads Strategy For Group Classes | EP 227
April 27, 2024 19:47 - 37 minutes - 27 MBReady to dive into the world of Instagram advertising with Danny Thompson? In this episode, he's spilling all the secrets on how to rock Instagram ads and supercharge your advertising game. We'll talk about fixing those pesky advertising problems and using what you learn to make your campaigns shine in today's fast-paced digital world. So, Danny's really getting into the nuts and bolts of digital advertising. It's not just about catchy words; there's a whole science to making ads and h...
How To Increase Sales And Improve Retention In Just 10 Minutes | EP 226
April 23, 2024 13:20 - 9 minutes - 8.61 MBDiscover effective strategies to boost sales and enhance student retention in your music school. In this episode, Dave unveils two proven methods to keep students engaged and coming back for more. Say goodbye to churn and hello to growth with these actionable insights! Jonah Berger’s onto something: keeping your music school on people’s lips is key. Word of mouth’s a game-changer, and staying memorable doesn’t have to eat up your time. Two main strategies got your back—one for your cur...
How to Create a Word-of-Mouth Marketing Strategy | EP 225
April 03, 2024 12:40 - 20 minutes - 20.6 MBReady to unlock the secrets of a powerful word-of-mouth marketing strategy? Dive into this eye-opening episode with Dave. Despite its undeniable effectiveness, too many music schools are missing out on the potential of word-of-mouth marketing. Discover why it's crucial to shift your focus from offering discounts to showing genuine gratitude, a tactic proven to build trust and reputation. Explore how simple, personalized gestures can work wonders in nurturing strong relationships and st...
What Your Families Think of Your Pricing | Ep 224
March 26, 2024 00:12 - 17 minutes - 16.3 MBIn this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music lessons, influenced by factors like convenience, reputation, and social validation. Music school owners sometimes mistakenly set prices based on their own financial perspective rather than their customers' ability to pay. Dave emphasizes the importance of understanding that clients may value mu...
How I Went from 140 to 700 Students in 3 Years | Ep 223
March 15, 2024 05:33 - 46 minutes - 39.7 MBIn this episode, Dave speaks with two members of Jonny Wilson’s Build a Music School program and how it helped them grow their music school. davesimonsmusic.com
How to Create a Music Summer Camp Part II | Ep 222
March 05, 2024 06:10 - 26 minutes - 29.7 MBLearn how to create a music summer camp experience that keeps kids returning year after year. davesimonsmusic.com
How to Improve Summer Student Retention | EP 221
February 08, 2024 12:59 - 19 minutes - 17.8 MBIn this episode, Dave explores different ways to avoid the summer slump and make summer your most profitable season. davesimonsmusic.com
How to Create a Successful Summer Camp Part 1 With Andy Brown | Ep 220
January 27, 2024 12:16 - 39 minutes - 31.4 MBCamps can be a great way to offset student drops during the summer. In this episode, I speak with the King of Camp, Andy Brown, on how to structure a camp program parents and kids love. davesimonsmusic.com
8 Business Lessons I Learned During COVID | EP 219
January 18, 2024 13:46 - 20 minutes - 21.9 MBIn this episode, Dave shares 8 lessons he learned about leadership, business, and marketing during COVID. davesimonsmusic.com
Teaching Without a Method Book With Tim Topham | Ep 218
January 03, 2024 12:17 - 33 minutes - 30.9 MBInternationally renowned music educator Tim Topham shares how to improve student engagement and retention in his new book, “No Book Beginners.” davesimonsmusic.com
10 Ways to Market Summer Camp | Ep 217
December 27, 2023 01:34 - 1 hour - 70.7 MBIn this episode, I share a 10-step summer camp marketing strategy that stretches from January to August. davesimonsmusic.com
How to Create a Marketing Strategy in 20 Minutes | EP 216
December 19, 2023 23:36 - 14 minutes - 15.6 MBIn this episode, Dave outlines a simple system for putting a marketing strategy together in just minutes. davesimonsmusic.com
Make a Promo Video Without Spending a Dime | EP 215
November 23, 2023 11:02 - 24 minutes - 28.4 MBMaking a promotional video for your music school doesn’t have to cost a lot of money. In fact, it doesn’t have to cost a dime. In this episode, Dave shares a simple, 6-step framework you can apply to any marketing video. davesimonsmusic.com
How to Rank #1 on Google Without Spending a Dime | EP 214
November 16, 2023 12:29 - 28 minutes - 29.8 MBIn this episode, Dave shares 14 different ways to optimize your website so that it ranks #1 on Google. davesimonsmusic.com
How Cultural Changes Impact Your Music School with James Patrick | Ep 213
October 27, 2023 15:44 - 41 minutes - 32.2 MBDave takes a look at how the ever-evolving world of pop culture and technology can impact a music school. Dave speaks with a music school owner who has not only embraced the digital revolution but has built his entire business around electronic music. davesimonsmusic.com
Branding Vs Marketing | EP 212
October 15, 2023 06:48 - 13 minutes - 12.9 MBWhat does brand and branding even mean? In this episode, Dave shares how to incorporate branding into your marketing strategy. davesimonsmusic.com
How to Get More Done in Less Time-Managing Projects | EP 211
October 06, 2023 02:22 - 13 minutes - 13.1 MBDo you struggle to find time to focus on marketing and other growth-oriented activities? In this episode, Dave maps out a strategy that will allow you to better manage and implement growth-oriented projects. davesimonsmusic.com
How to Ramp Up Your Word of Mouth Marketing | Ep 210
September 22, 2023 08:29 - 18 minutes - 17.1 MBIn this episode, Dave shares different word-of-mouth marketing strategies designed to inspire your families to talk more about your music school. davesimonsmusic.com
9 Books Music School Owners Should Read With Jonny Wilson | Ep 209
September 13, 2023 03:40 - 24 minutes - 32 MBBuild a Music School founder, Jonny Wilson, shares 9 books that every music school owner should have on their book shelf. Dave also shares his self-learning routine that only requires 20 minutes a day. davesimonsmusic.com
How to Improve Student Retention | EP 208
September 05, 2023 03:31 - 14 minutes - 13.8 MBImagine how many more students you’d have in your music school if more students stayed for longer. In this episode, Dave shares some strategies that can improve your student retention. davesimonsmusic.com
How First Impressions Impact Your Music School | Ep 207
August 29, 2023 06:18 - 17 minutes - 17 MBIn the world of a music school, the importance of first impressions looms large. Every step a customer takes—from visiting your website to that first phone call to their first step into your school—comprises a chain of vital first impressions. These initial moments dictate the rhythm of their entire experience. In this episode, Dave dives into the art of identifying and shaping these impressions. davesimonsmusic.com
How to Fix Your Marketing with ChatGPT | EP 206
August 23, 2023 16:33 - 18 minutes - 19.5 MBIn this episode, Dave shares how to revolutionize and simplify your marketing with ChatGPT. davesimonsmusic.com
My Fall Marketing Checklist | Ep 205
August 14, 2023 16:34 - 21 minutes - 24 MBWith fall just around the corner, now is the perfect time to ramp up your marketing efforts. In this episode, I share some easy-to-implement marketing strategies that will help fill your school with music and more students. davesimonsmusic.com
How to Hire a Virtual Assistant for Your Music School | EP 204
July 08, 2023 06:24 - 18 minutes - 19.8 MBOne of my biggest regrets in business is waiting so long to hire a virtual assistant. In this episode, I share how to hire and delegate tasks to a VA. davesimonsmusic.com
What Music Can Teach You About Marketing Part II | Ep 203
July 01, 2023 14:31 - 10 minutes - 10.4 MBDo you find it hard to get excited about marketing? There are many lessons that we have all learned that can easily be applied to marketing. davesimonsmusic.com
Improve Your Financial Literacy in 15 Minutes With Jeff Homer | Ep 202
June 20, 2023 09:00 - 19 minutes - 18.3 MBIn this episode, I discuss how to better understand your school’s financials with Jeff Homer of Ensemble Music Schools. davesimonsmusic.com
Long vs Short Text in Ads | EP 201
June 15, 2023 13:29 - 12 minutes - 11.8 MBIn this episode, I discuss when and how to write both long and short-form sales copy. Reader's attention spans vary from each marketing medium and your sales copy should reflect this. davesimonsmusic.com
Make More Money Without More Students | Ep 200
May 21, 2023 14:49 - 1 hour - 47.7 MBDarren Siman successfully runs a profitable music school with an all-group model. This model helps music school owners overcome challenges from operations to a sales standpoint. davesimonsmusic.com
How to Use Storytelling on a Sales Call | Ep 199
May 10, 2023 17:00 - 12 minutes - 12.4 MBOne way to make a sales conversation more engaging is through storytelling. Use these ten tips to effectively incorporate storytelling on your next sales call. davesimonsmusic.com
How to Avoid Music School Owner Burnout | Ep 198
April 19, 2023 05:21 - 12 minutes - 13.3 MBDo you ever feel burnt out from running your music school? In this episode, we hear from different music school owners who share their advice on how to avoid music school owner burnout. davesimonsmusic.com
What Your Prices Say About Your School | EP 197
April 05, 2023 13:11 - 17 minutes - 17.9 MBIn this episode, Dave discusses the message a school sends through its pricing. davesimonsmusic.com
How Our Culture of Convenience Impacts Your Music School | EP 196
March 27, 2023 01:44 - 9 minutes - 4.49 MBWe no longer go out into the world to purchase many of our possessions. The world comes to us. In this epsidoe, I discuss how our new world of extreme convenience impacts music schools. davesimonsmusic.com
Could Your Music School Live On Long After You're Gone | EP 195
March 10, 2023 10:14 - 12 minutes - 14 MBAt some point in your life, you will exit your music school; either by choice or by circumstance. In this episode, I discuss how to prepare your business for that inevitable day. davesimonsmusic.com
How to Warm Up Cold Leads | Ep 194
March 01, 2023 03:06 - 16 minutes - 7.52 MBJust because a lead goes cold it doesn't mean all hope is lost. In this episode, I share how to inspire cold leads and inactive students to re-engage and reconsider music lessons. davesimonsmusic.com
How to Get Better Results From Facebook Ads | Ep 193
February 19, 2023 22:36 - 14 minutes - 13.8 MBFacebook ads are a great return on your investment. The key is to continually test and shape it until it's performing the way that you hope it would. davesimonsmusic.com
Why Investing in Yourself is The Best Investment You Can Make | Ep 192
February 09, 2023 09:43 - 6 minutes - 6.49 MBThe best investment you can make in yourself and in your business is self-education. In this episode, I share ways on how you can improve your marketing skills by devoting a few minutes day to self-education. davesimonsmusic.com
Do This Before Your Next Marketing Endeavor | Ep 192
February 09, 2023 09:43 - 6 minutes - 6.49 MBThe best investment you can make in yourself and in your business is self-education. In this episode, I share ways on how you can improve your marketing skills by devoting a few minutes day to self-education. davesimonsmusic.com
A Group Class Parents Prefer to Private Lessons | Ep 191
February 03, 2023 10:02 - 21 minutes - 22.7 MBParents most likely say no to group lessons because they don’t know enough about them to say yes. In this episode, I share with you a group class that parents prefer to private lessons. davesimonsmusic.com
How to See Your Music School Through Your Customers' Eyes | 190
January 24, 2023 16:11 - 19 minutes - 19.1 MBThe better you understand what parents want the better you can market to them. In this episode, I share how to see your music school from your customers' perspective and how to make your marketing speak directly to them. davesimonsmusic.com
How I Made $60K With Summer Camp With Jared Erlinger | Ep 189
January 16, 2023 04:03 - 59 minutes - 39.8 MBhttps://davesimonsmusic.com/60k-with-summer-camp/In this episode, we'll talk about how to significantly grow your summer camp program from structuring your camp week to your marketing tactics. davesimonsmusic.com
How to Add Value to Group Music Classes | Ep 188
January 01, 2023 19:47 - 8 minutes - 10.2 MBIn this episode, I share how to help parents understand the value of group lessons. The more parents value group classes, the more they'll be willing to pay. davesimonsmusic.com
Beer, Candy, and Piano Practice | EP 187
December 10, 2022 07:51 - 14 minutes - 14.9 MBIn this episode I share a marketing lessons I learned from beer and candy commercials that you can use for motivating your students to practice more. https://davesimonsmusic.com/
Creating Landing Pages for Each Instrument You Teach | Ep 186
November 23, 2022 06:04 - 15 minutes - 16.7 MBIn this episode, let's talk about how to write about the instruments that you teach in your music school on your website from a copywriting standpoint that engages your website visitors. davesimonsmusic.com
How to Market Your Music School With a $0 Budget Part III | EP 185
November 09, 2022 08:58 - 17 minutes - 18 MBThe more robust your marketing strategy, the less pressure there is for you to spend a lot of money on paid ads. In this episode, music school owners share marketing ideas that cost little to nothing. davesimonsmusic.com
How to Market Your Music School With a $0 Budget Part II | EP 184
October 31, 2022 03:04 - 15 minutes - 16.4 MBMaximize your marketing potential with a robust marketing plan. In today’s show, I’m going to share with you part 2 of the marketing strategies that music school owners from around the world implement in their music schools that cost little to nothing. davesimonsmusic.com
How to Market Your Music School With a $0 Budget Part I | EP 183
October 08, 2022 03:50 - 16 minutes - 18.5 MBSurely there are other ways to get your message out. In this first episode, I share with you a list of different marketing strategies that cost little to nothing to implement. davesimonsmusic.com
How to Market to Inactive Students | EP 182
September 22, 2022 13:34 - 19 minutes - 18.4 MBLaunching marketing campaigns targeted at inactive students can be pretty challenging. In this episode, I share with you some helpful marketing strategies that you can use to reach out to your music school drops. davesimonsmusic.com
What Music Taught Me About Marketing | Ep 181
September 08, 2022 19:13 - 10 minutes - 10.5 MBBoth marketing and music are forms of communication. In this episode, I share some lessons music taught me about how to better market my music school. davesimonsmusic.com
How to Get More Engagement on Social Media | Ep 180
August 29, 2022 10:24 - 11 minutes - 11.4 MBHere's a simple social media strategy that will work wonders for any music school. davesimonsmusic.com
Why Selling Music Lessons Isn’t Just About Making the Sale | Ep 179
August 22, 2022 07:12 - 22 minutes - 21.2 MBIn this episode, I want to talk about how a sales call is not just about making the sale. Rather, it is also about incorporating the few things that make your prospective customer feel seen and heard. davesimonsmusic.com