Episode 90: Episode 90 — LIVE Presentation Replay: Communicating Your Value: Car Sales, Choirs, and Everything in Between (with Alex Gartner)

A live recording from the ACDA National Retreat for Children’s and Youth Community Choir Directors - this past weekend in Tuscan, AZ. Alex Gartner and I presented our first session with concepts directly from our upcoming book. The session was called: Communicating Your Value: Car Sales, Choirs, and Everything in Between.

Every octavo is different, yet as music specialists, we have the tools we need to teach each song with ease - we know all the tricks to teach musical concepts and create a beautiful sound. Yet, when it comes to building support for these same choirs, sometimes our bag of tricks doesn’t run as deep. Because most of our degrees are in music, donning a business-like mindset in order to build support for our organizations can feel daunting. In this session, we step out of the classroom and into the community with confidence by exploring how to communicate your organization’s value to attract new supporters.

We hope you enjoy this special recording - since it was live on Alex’s end, forgive the odd audio at times - but you’ll get the key concepts and walk away with the skills to communicate clearly, accessibly, and concisely with a variety of supporters. 

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Support the companies that make The Music (ed) Matters Podcast possible: 

—Kaleidoscope Adventures - find your adventure today, kaleidoscopeadventures.com/. 

— The Kinnison Choral Company - check out their quality resources - or get your tracks made today - at KinnisonChoralCo.com. 

**Show music originally written by Mr. Todd Monsell

**Show photography provided by Dr. Dan Biggerstaff