Ultra Records Creative Director, Eddie Sears aka DJ/Producer Rocket Pengwin, on Telling Stories that Drive Traction

Music Business Podcast

English - May 06, 2021 06:00 - 42 minutes - 96.8 MB - ★★★★★ - 53 ratings
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Previous Episode: Global A&R and Artist Development with Jean-Sebastien Permal, Director of A&R for Sony Music Continental Europe and Africa

Next Episode: Thriving As A Manager And Helping RAC Become A Top NFT Music Artist With Zael Ellenhorn

In this week’s episode, we sit down with Eddie Sears, Creative Director for Ultra Records and DJ/Producer, ‘Rocket Pengwin’.

We discuss what his roles and duties are as both creative director for Ultra Records, and how he balances his own artist career with his role at the label. It was super interesting to hear his take on effectively utilizing budgeting. And additionally, how to work out what the artist’s creative vision is, form a strategy to make it a reality, and constructively manage the creative marketing side of a campaign.

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