Leading Marketing Strategies for Steve Aoki, Sofi Tukker, Black Coffee and more with Ultra Records Marketing Director Bina Fronda

Music Business Podcast

English - July 30, 2020 11:00 - 43 minutes - 50.1 MB - ★★★★★ - 53 ratings
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Previous Episode: Empowering the Next Generation of Music Industry Executives with Founder & CEO of Vydia Roy LaManna

Next Episode: Using Data & Analytics to Inform Your Streaming Strategy with Chartmetric Chief Commercial Officer Chaz Jenkins

Today on the Music Business Podcast, we invite the Marketing Director for Ultra Records Bina Fronda. She is responsible for overseeing marketing strategies and partnerships for Ultra Music artists including Steve Aoki, Kygo, Sofi Tukker, MK, Deorro, Benny Benassi, The Magician and more.

In this episode Bina speaks to how the marketing and the digital landscape continues to evolve and where you should put your focus for the artists you’re working with. Bina also speaks to the decisions and mentality that lead her to becoming the director of marketing at the world's largest EDM label.

As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community!

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