Growing Globally with International Marketing Manager at Columbia Records, Tori McCue

Music Business Podcast

English - January 28, 2021 13:49 - 42 minutes - 78.1 MB - ★★★★★ - 53 ratings
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Previous Episode: Clinton Sparks on Selling 75M+ records and Winning Big in the Music Business

Next Episode: Breaking Zhu & Gallant while Doubling as Producer/DJ with David Dann

In this episode of the Music Business Podcast, we sit down with International Marketing Manager at Columbia Records, Tori McCue. Tori’s past experience includes working for the media and touring divisions at Move Forward Music and on the digital marketing team at Def Jam Recordings (where she worked for Jeezy, Fabolous, Kaash Paige, etc.).

Today, we discuss what it’s like bridging the gap between marketing campaigns domestically with their international counterparts, recent campaigns and how she approached them, how she’d spend an 100k marketing budget on breaking an artist in 2021, and more.

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