Developing GIPHY into an Industry Standard with Director of Partnerships Danny Chang

Music Business Podcast

English - March 05, 2020 11:00 - 49 minutes - 56.9 MB - ★★★★★ - 53 ratings
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Previous Episode: Building Massive Traction in Asia with East Goes Global founder Andrew Spalter

Next Episode: Building A Team and Nurturing Creative Workflow with Yeasayer’s Anand Wilder

In this episode of the podcast, we sit down with Director of Partnerships at GIPHY Danny Chang. In his role Danny works with the biggest entertainment and technical partners to bring the world's most popular GIFs to the 700 million people who see a GIF every single day. Prior to GIPHY Danny was a mobile developer evangelist at tumblr and digital advertising manager at The Orchard.

In this episode we discuss…

- Creative executions using Gifs in Music campaigns

- Building relationships with top music labels, management, publicists, and digital agencies.

- Developing the infrastructure for GIPHY's original content creation with talent.

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