Episode 18: Rating Agencies and Marketing for Bonds 101

MuniLand

English - October 29, 2018 08:30 - 15 minutes - 18 MB - ★★★★★ - 3 ratings
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Previous Episode: Episode 17: Standing Out From the Crowd

Next Episode: Episode 19: Proactive Disclosure

This week on MuniLand, Brendan McGrail and BondLink's Director of Marketing, David Lewis, discuss Robert Slavin's story from The Bond Buyer about rating agencies and their role today. Learn about Slavin's findings plus an important new consideration for the industry - how certain marketing techniques can be applied to driving new bond sales.