Data in the Details: A Better Advocacy Model

Professor Adi discusses with Mary Beth:

Her career path in public relations and how the field has evolved – including the issue of how public relations itself is definedHer early life experience growing up in Romania, within a country under a Communist government, and its impact on her perspectivePerspectives of “having something to say” and how that parlays into creation of her own #WomenInPR podcastHow gender diversity is missed in history and how the legacy impacts workforce issues, including in a specific way in public relations and how ideas in this field are influenced by lack of gender diversityHow practitioners must apply data in the best ways and why it mattersWhy data must be – in part – a “What have you achieved…?” questionHow data should not simply exist as some “shiny box, where you take data in and take data out” – and instead, make sure it is a holistic enterprise for the set-up of a research programThe ways in which “vanity metrics” fill meaningless spaces without read value to a relationship-management program What her frustration points are about AVE as a form of false measurementWhy “the sale is not closed by PR” but rather exists as part of a larger ecosystem while still being behavioral-objective drivenHow the “media relations” paradigm of PR has evolved massively… but how too many clients think through this narrow prism, to their own limitation – and their data priorities (or lack thereof) often reflect this limitationHow clients should consider data as part of potential corporate activism… and exactly what qualities define “an activist” – and they don’t always confirm with “rage” or “dissent” / opposition (“We are ALL activists.”) What the ethics implications are of Artificial Intelligence (AI) and how well (or poorly) postured the public relations profession is; and how “digital literacy” is a much more germane overarching skill set in PRWhat type of “voice” strategic communicators must have to be relevant in the AI conversation … with meaningful impact.And more

Links:

Follow the #MsInterPReted hashtagFollow Ana: Twitter: @Ana_Adi -- https://twitter.com/ana_adi Twitter: @QuadrigaBerlin – https://twitter.com/QuadrigaBerlin LinkedIn: Follow Ana Adi: https://www.linkedin.com/in/anaadi/#WomenInPR Podcast: https://soundcloud.com/user-654979149/sets/women-in-pr Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/ Follow Fletcher Marketing PR on Twitter: @FletcherPR https://twitter.com/fletcherpr  Follow Kelly Fletcher on Twitter: @KDfletcher https://twitter.com/kdfletcher Follow Mary Beth West on Twitter: @marybethwest https://twitter.com/MaryBethWest