How to Win the $10 Million Evolution 2.0 Prize?

Andrea Macdonald, founder of ideaXme interviews Perry Marshall, founder of Evolution 2.0 Prize and Natural Code LLC.

Perry Marshall Disseminator of Biological and Inorganic Information Systems

Perry Marshall is a high level connector and multi-disciplinary disseminator of both biological and inorganic information. He is most recently famous for corralling some of the world's top scientists and entrepreneurs to found the $10 Million Evolution 2.0 Prize, a challenge which focuses on one of the biggest questions: How did DNA get code?

Perry, a former engineer is prolific in the business world. He is one of the most expensive business consultants on the planet. Moreover, authored the world’s best selling books on Google and Facebook advertising. His 80/20 Sales and Marketing is the definitive text of its kind and the rules therein can be applied to business and science alike.

In this ideaXme interview Perry reveals the essential qualities a team or individual will need to win the Evolution 2.0 Prize. What's more, he shares the key role Rich Connectedness and serendipity is anticipated to play in contestants arriving at a solution to the problem set by the Evolution 2.0 Prize organisers.

Evolution 2.0 Prize: The Problem

Natural Code LLC is a Private Equity Investment group formed to identify a naturally occurring code. Their mission is to discover, develop and commercialise core principles of nature which give rise to information, consciousness and intelligence.

Natural Code LLC will pay the researcher $100,000 for the initial discovery of such a code. If the newly discovered process is defensibly patentable, they will secure the patent(s).

The discoverer will retain a percentage of ongoing ownership of the technology, sharing in future profits of the company, while benefitting from the extensive finance, marketing and technology experience of our investment group. Prize amount as of May 31, 2019 was $10 million.

Code is absolutely necessary for replication and for life. Code is needed for cells to have instructions to build themselves; code is required for reproduction. Code that has the ability to re-write itself is essential for any kind of evolution to occur.

We define code as a symbolic information passed between an encoder and a decoder (Claude Shannon 1948).

So, where did the information in DNA come from? Currently, no one knows the answer.

For the full transcript please visit www.radioideaxme.com

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