Mortgage Marketing Radio
325 episodes - English - Latest episode: 6 days ago - ★★★★★ - 253 ratingsTruth in Mortgage Marketing
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Episodes
Daily Habits for Closing 250 Loans
April 19, 2024 13:00 - 1 hour - 56 MBIn this episode of Mortgage Marketing Radio, we welcome John Cornish back for a third time on the podcast! Listen to John's focus on the fundamentals of daily activities and time blocking that thrives on personalized client engagement and consistency. Mondays involve sales meetings and agent outreach, while Tuesdays are for pipeline updates and buyer consultations. His Wednesdays prioritize personal check-ins with pre-approval clients amidst challenging housing markets. So tune in, take no...
Attracting the NextGen Homebuyer
April 11, 2024 13:00 - 42 minutes - 39.1 MBIn today's episode, we dive deep into the complexities of the real estate industry, the essence of financial literacy amongst millennials and Gen Z through the First Home IQ initiative, and the strategic use of social media to foster trust and community leadership with first time home buyers. Don't Miss: Kristin's views on why empowering customers to make knowledgeable decisions is more crucial than ever in today's climate of "distrust in corporate entities". We tackle the role of video in...
Scaling to $100 Million
March 29, 2024 13:00 - 57 minutes - 52.3 MBToday we have an insightful conversation lined up that promises to deepen your understanding of the mortgage industry and bolster your business strategies. Joining us is the mortgage maven himself, Brian McCauley, with a staggering 20 years of experience and a track record that includes weathering the tumultuous 2008 financial crisis. In this episode, Brian dives into the art of knowing your business partner's ideal profile, the importance of asking what impresses them, and tailoring your a...
Unraveling the Impact of NAR Settlement
March 22, 2024 13:00 - 54 minutes - 49.7 MBToday we're diving deep into the seismic shifts shaking up the real estate industry with my guest, James Kleiman, Newsroom Manager at Housingwire and a sharp observer of real estate trends. In this episode, we're discussing the ripple effects of recent settlements and regulatory changes that are reshaping the landscape for agents and mortgage professionals alike. We'll tackle the repercussions of the Department of Justice's hard look at real estate agent practices, and unpack the landmark $...
The Road to 4,000 Organic Leads from Social Media
March 14, 2024 13:00 - 1 hour - 56.3 MBIn this insightful episode of Mortgage Marketing Radio, Geoff Zimpfer welcomes Jordan Nutter to discuss the intersection of mortgage marketing, financial literacy, and social media strategy. Jordan shares her mission to enhance financial literacy throughout the nation, diving into the nuances of balancing loan origination with her 50-city tour in 32 states alongside her family. We also unpack how Jordan’s viral video success created 4,000 leads boasting an impressive 33.33% conversion rate....
Leveraging Instagram Broadcast Channels to Build REALTOR Referrals
March 06, 2024 13:00 - 37 minutes - 34.2 MBIn this enlightening episode, we talk with Tom Moffat and Brandon Love about innovative strategies for using Instagram to connect with REALTORS. From creating exclusive broadcast channels to utilizing the 'close friends' feature, this episode uncovers the power of personalized communication and relationship building on Instagram. Key Points Discussed: - The benefits of switching from a business to a creator account on Instagram for access to a wider array of music for content. - Step-by-s...
Rethink Everything About Being a Next Gen Loan Officer
March 01, 2024 13:00 - 31 minutes - 28.8 MBIn this episode, myself along with Brian Vieaux, and Kyle Draper delve into the concept of the next generation mortgage loan officer and what it takes to thrive in the modern mortgage industry. We discuss the importance of embracing technology, being a digital native, and the significance of personalized customer service in catering to the diverse needs of the modern client. We also talk about the new book collaboration for Rethink Everything You "Know" About Being a NextGen Loan Officer....
From Facebook Ads to AI: A Modern Marketing Masterclass
February 23, 2024 13:00 - 1 hour - 57.6 MBOn this episode we welcome Travis Thom, a renowned Facebook and Instagram ad expert and AI marketing strategist, back to Mortgage Marketing Radio for an insightful episode on cutting-edge digital marketing strategies in the mortgage and real estate industries. Key Points Discussed: - The transition from traditional long landing pages to streamlined, mobile-optimized versions that enhance conversion rates. - The emergence of concise bio links and lead ad forms, challenging the dominance of...
The Power of Authentic Video Content in Mortgage Marketing
February 15, 2024 13:00 - 1 hour - 59.1 MBToday we're talking with Mike Faraci. He's the Founder & CEO of Red Button Media, a video content agency that specializes in creating authentic, professional video content and marketing strategies that get you the attention you deserve. **Here's a breakdown of the top takeaways from our conversation with Mike:** 1. **Harnessing AI Tools for Content Creation:** Mike dishes out how features like Zoom's AI summary are revolutionizing content repurposing, helping you save time and be more effi...
How to Optimize Your Client Experience to Get More Referrals
February 09, 2024 13:00 - 44 minutes - 41.1 MBIn this episode, we dive into the art of refining the client experience in the mortgage industry with expert guest Mike Seminari, Director of Customer Experience (CX) with STRATMOR Group. Discover how to transform excellent service into a robust referral system and why your process can make or break client satisfaction. Key Points Discussed: - The strategic importance of optimizing the customer experience to gain more referrals in the mortgage sector. - Mike Seminari’s tips on how to in...
The Blueprint for Engaging Real Estate Partnerships
February 02, 2024 13:00 - 45 minutes - 42.1 MBJoin us in this enlightening episode of Mortgage Marketing Radio, with guest Daniel Simoanvsky, a top-referred insurance broker in the Kansas City area and a co-founder of a thriving insurance agency. In this episode, we delve into Daniel's innovative approach to building meaningful relationships within the real estate and mortgage industry by leveraging social media, valuable content creation, and personal branding. Time Stamps: 05:54 Focused on mortgage lenders, shifted focus to agents....
Embracing Digital Strategies with Jason Henneberry
January 25, 2024 15:50 - 54 minutes - 49.8 MBWe've got Canadian Mortgage innovatorJason Henneberry as our special guest on today's episode. Jason dropped invaluable insights on emotional selling, financial education, and the critical skills for thriving: audience building, deal creation, and deal conversion. 05:34 Tightened regulations impact mortgage market, 2025 surge. 07:32 Retail versus independent mortgage brokers in sales. 12:16 Real estate market shifting due to rising rates. 13:31 Business strategies evolving, focusing on s...
Unleashing YouTube Success for Mortgage & Real Estate Professionals
January 17, 2024 13:00 - 1 hour - 62.2 MBI am thrilled to bring you my conversation with the renowned YouTube strategist Sean Cannell. We dissect the nuances of creating powerful YouTube content for mortgage professionals, blending high-value content with the seamless use of AI and the irreplaceable human element that propels your marketing to new heights. **Key Points We Discussed with Time Stamps:** - 00:02:34 - Starting with available resources and emphasizing content value over production polish. - 00:09:52 - Strategies for ...
How to Get Your Mindset Right for 2024
January 04, 2024 13:00 - 57 minutes - 53.1 MBToday we're talking with Shayla Gifford. She's the VP of Sales and Development and a Branch Manager with Guild Mortgage. Before you set out to conquer your goals in 2024 it's important to have a check up from the neck up. Meaning, how to get your mindset aligned to optimize your skillset and your activities. Shayla's superpower is helping people break free from a limiting mindset and story that hinders them from achieving the best version of themselves. She's especially adept at helping pe...
Let Your Clients Verify Employment, Income and Assets
December 27, 2023 13:00 - 30 minutes - 28 MBOn today's episode we're learning about an alternative to verifying employment, income and assets for your borrowers. Truv allows you to gather over 100 unique income and employment data points from applicants by allowing them to login directly to their payroll or employer account. You'll save your clients money and reduce your time to close with Truv. Listen to the episode to learn more. Episode Resources: Check Out Truv Here Connect With Richard on LinkedIn Get More Agent Referrals wi...
Capturing Business from Agents, Builders and Buyers
December 20, 2023 13:00 - 39 minutes - 36.4 MBImagine never having to update real estate listing flyers. Accelerate the home loan process by putting real-time mortgage rate listing flyers right in the hands of prospective homebuyers, agents and builders. Uplist is a modern alternative to traditional listing flyers. The platform then generates a rate-search web page for that listing, complete with a QR code and a digital “Get Payments” button. These deliverables are able to be shared with trusted real estate agents and builders. When h...
Lessons from Spending $30 Million Marketing Direct to Consumer
December 14, 2023 13:00 - 32 minutes - 29.6 MBIn this enlightening episode, we sit down with Josh Friend, the visionary CEO of Insellerate, who has successfully navigated the challenging waters of direct-to-consumer marketing with an impressive $30 million investment. Josh brings a wealth of experience and unique insights into the world of consumer direct mortgage marketing. We explore the importance of understanding the consumer psyche and how to effectively leverage digital platforms to maximize reach, engagement and conversion. Lea...
Financial Independence through Real Estate: A One Rental At A Time Story
December 07, 2023 13:00 - 49 minutes - 45.7 MBHave you ever thought about real estate investing as a path to financial freedom? Have you kicked around the idea but felt you were too busy with work and family responsibilities? Our guest today is Michael Zuber. He's the author of One Rental At a Time and hosts the One Rental at a Time YouTube channel. (Links Below) Today we're talking about how to start - or grow your real estate portfolio. We're also "geeking out" on investing, housing, rates, the economy and more. Show Notes/Resource...
How Loan Officers Are Generating Hundreds of FREE Leads Online
November 30, 2023 13:00 - 57 minutes - 52.5 MBGreg Sher is the Managing Director @ NFM Lending. He's passionate about empowering and inspiring others through media and storytelling. This episode features an inspiring conversation about how to pivot in the current market. You'll also hear amazing stories of Loan Officers creating content online that's generating inbound referrals every single month. Connect with Greg Sher on LinkedIn Here Follow Scott Betley on Instagram or TikTok Follow Jordan Nutter on Instagram or TikTok Double y...
Critical Activities for Today's Mortgage Market
November 16, 2023 13:00 - 45 minutes - 42 MBIn this idea packed episode, we delve into the art of thriving in the current mortgage market with our guest, Dale Vermillion. With the landscape of mortgage origination becoming increasingly challenging, Dale shares his expertise on the most effective activities mortgage originators should focus on today. We discuss innovative strategies for marketing, how to stand out in a saturated market, and the importance of building strong client relationships. Dale's insights are not just theoretica...
What's Happening With the Housing Market
November 08, 2023 13:00 - 53 minutes - 49.1 MBOn today's episode we're talking with Logan Mohtashami. Logan is a renowned housing market expert recognized for his insightful analysis and commentary on the U.S. economy and real estate market. Mohtashami is a lead analyst for HousingWire and is a regular contributor on the HousingWire Daily podcast. Episode Resources: Follow Logan on Instagram Subscribe to Housing Wire Learn More About myAgent Classes
Dominating Your Local Market With Google Reviews
October 27, 2023 13:00 - 56 minutes - 52.1 MBIn this episode we talk with Wade Betz. Wade has been in the mortgage industry since 2006 and helped thousands of families with more than $700M+ in residential financing funded. He's optimizing his Google Business profile to get found by local homebuyers and referring those deals out to his local agents. Wade is teaching educational classes to real estate agents and building his audience on social media. There's a lot we cover in this episode! Episode Resources: Connect With Wade Book Y...
Sneak Peek Inside Members Only Mastermind Call
October 20, 2023 13:00 - 1 hour - 60 MBIn this episode, you’re getting a glimpse inside the Members Only Coaching Call. Each week, we meet with fellow ambitious Mortgage Loan Originators from across the country. Our primary focus is leading with education in our local market to attract our ideal agent partners and grow our business. We also share ideas, work on mindset and accountability, social media strategies and more. If you like what you hear, book your call to learn more! Listen in to continue to pivot, innovate, adapt,...
Closing 38 Loans From Posting Videos
October 13, 2023 13:00 - 43 minutes - 39.7 MBIn this episode we talk with "The Mortgage Dads" as they unpack their journey into going all in with video online. Directly from posting video content, they've closed over 38 loans and they're just getting started. Listen and apply what you learn from this episode. Be inspired to take action and soon you'll be adding loans to your pipeline directly from your online content. Episode Resources: Follow James & Travis Get More Agent Referrals/myAgent Classes Join the Facebook Group
Creating Residual Income in Your Mortgage Business
October 05, 2023 13:00 - 42 minutes - 39.3 MBToday we're talking with Kevin Ducey about diversifying your income. Kevin is the Vice President Of Business Development at Comma Insurance. He has a wealth of experience in mortgage marketing strategies and building residual income. His perspective on "mortgage marketing strategies: reviews, success stories, and insurance investment" is that investing in an insurance agency can be a viable option for mortgage professionals looking to build scale, autonomy, and recurring residual income. K...
Master the Market of the Moment
September 29, 2023 13:00 - 20 minutes - 19.2 MBToday, we’re master the market of the moment AND celebrating 300 episodes of Mortgage Marketing Radio with host Geoff Zimpfer. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Ask Geoff Anything! Tap Here Learn More About myAgent Classes
Lessons in Lead Generation and Marketing Automation
September 19, 2023 13:00 - 33 minutes - 31 MBThis episode is the prequel to my recent conversation with Michael McAllister about becoming a NextGen Mortgage Originator. We talk about the evolution of marketing technology, the consumer journey and the new partnership Michael and I are announcing. Learn More About High Level Learn More About myAgent Classes
What is a NextGen Mortgage Originator?
September 07, 2023 13:00 - 41 minutes - 38.4 MBA NextGen Mortgage Originator is one who embraces both the traditional sources of business like database, referral partners and an online presence using digital tools and platforms to attract and engage consumers directly. In this episode Michael McAllister, the founder of EmpowerLO and I unpack both the importance of becoming a NextGent Originator and how to get there. We talk about your personal brand, social media, High Level marketing automation and why leading with education is your k...
How to Identify Your Ideal Clients and Partners
August 31, 2023 13:00 - 53 minutes - 49 MBOn this episode we talk with Sam May who's leading a small team of mortgage originators in the Solana Beach, CA area. They're on pace to close $100 Million in funded loans in 2023. Sam is crushing it with his local agents, teaching classes and building a well-known personal brand for his team. Listen in as we discuss how to identify your ideal client and create content that attracts them. We also dig into creating video content, building your social media followers and attracting agents vs...
Closing Five Loans from Teaching Classes
August 28, 2023 13:00 - 14 minutes - 13.3 MBToday we're bringing another Mortgage Marketing PRO member success story to you. What if you could host one or two agent classes per month and fund five loans or more every time you did. Would you be open to learning more? This episode features Louie Wickett with Homeside Lending and how he's funded 5 loans from teaching just two classes. Are you ready to say goodbye to cold-calling agents and get referrals on demand like Louie? Check out the links below for more details. Learn More abo...
The Truth About Recruiting
August 17, 2023 13:00 - 44 minutes - 40.4 MBToday's episode is a candid conversation about recruiting in the mortgage industry. The truth, lies and misconceptions about signing bonuses, compensation, company leadership and how to know when it's time to leave or time to stay at your current company. Andy Stewart is the VP of Operations and Dave Hendriksen is the SVP of Sales and Business Development for Homeside. In their combined 40+ years of mortgage industry experience, they've seen and heard it all. Our conversation will help you...
Rethink Everything You "Know" About Social Media
August 04, 2023 13:00 - 59 minutes - 54.2 MBOn today's episode you get a sneak-peek inside one of our weekly Mortgage Marketing PRO Member coaching calls. We host four calls each month and one of those four calls features a special guest who is a subject matter expert. On this call, our guest is Kyle Draper. Kyle has helped thousands of REALTORS® and mortgage professionals leverage their personal stories to generate millions of dollars in business. His expertise in social media marketing and storytelling through content is renowned ...
Closing $80 Million in a Challenging Market
July 27, 2023 13:00 - 58 minutes - 53.7 MBPaige Bowman is the founder and team leader of The Mortgage Collaborative based in Houston, TX. Her mission is to change people from renters into homeowners. She leads the #1 All Female Team in Houston and is on pace to fund $80 Million in 2022. She's also an avid traveler and self-acclaimed "sneaker-head." You can follow Paige on Instagram to connect and get a look at her amazing content. Resources: Get more agent referrals in less time. CLICK HERE to learn more about the Mortgage Market...
The Mindset You Need for The Current Market
July 19, 2023 13:00 - 36 minutes - 33 MBOn this episode we catch up with Todd Duncan. He is the founder and CEO of the Todd Duncan Group, the most sought after coaching, training, and events company for high performing sales professionals, a 2X NYT bestselling author with over 17 books, and was a top 1% Loan Originator financing over 5,000 transactions in 12 years. The current mortgage market is challenging and unexpected, with interest rate acceleration, consumer confidence dip, and inflation affecting loan officers. Despite th...
How I Became a Successful Mortgage Originator
July 11, 2023 13:00 - 56 minutes - 51.8 MBOn today's episode we talk about: Why attracting agents is more effective than chasing them. Tips on presenting and selling. The power of teaching agent classes to reach a larger audience and generate more referrals. Hosting events and creating valuable content for building relationships and growing a mortgage business. Tips on starting a podcast. Follow Eric On Instagram Here Check Out Eric's Podcast Here Get More Agent Referrals by Teaching Agent Classes [Click Here] Join the Podc...
PRO Member Gets Referral With Every Agent Class
June 29, 2023 13:00 - 17 minutes - 15.6 MBIn this episode we talk with Mortgage Marketing PRO Member Carmella McGonegal about how she's growing her mortgage referrals from agents by hosting agent classes. She shares her experience as a PRO Member and the impact to her business since joining. Episode Resources: Learn More About Mortgage Marketing PRO Join the Podcast Facebook Group Here
How To Get 300+ Five-Star Google Reviews
June 21, 2023 13:00 - 42 minutes - 38.7 MBIn this episode, John Cornish shares his expertise on how to improve the Google five-star review process for his business and his REALTOR partners. He shares his passion for helping REALTORs educate themselves on Google profile optimization and believes that by implementing his process, REALTORs can improve their online reputation and generate more business. John's process for improving Google reviews has helped him build a strong online reputation, with over 300 five-star Google reviews. ...
Building Your Wealth Advisory Team to Get More Referrals
June 14, 2023 13:00 - 59 minutes - 54.7 MBIn this episode, we had the privilege of sitting down with Justin Stoddart, author of "The Upstream Model: Hidden Secrets to Building a Massive Referral Business While Crushing Big Tech Competitors". We dive deep into the concepts of moving upstream from Solicitor to Peer and Mentor. Here's a rundown of what we discussed: The traditional way of selling is no longer effective. The Upstream Model is a new approach to selling that focuses on building relationships with key influencers - you...
How Glenda White Closed Over $7 Million in Agent Referrals
June 08, 2023 13:00 - 18 minutes - 16.9 MBIn this episode, we unpack how Glenda White closed over $7 Million in Agent Referrals (and how you can too) Episode Resources: Learn More About Mortgage Marketing PRO Join the Podcast Facebook Group Here
The #1 Purchase Originator in the Nation
May 24, 2023 13:00 - 50 minutes - 46.6 MBWelcome to another exciting episode of Mortgage Marketing Radio! In this episode, we have a special guest, Matt Weaver, joining us. Matt is not only the #1 purchase loan originator in the nation but also an expert in leveraging real estate agent partnerships for his business. During our conversation, Matt shares his valuable insights on how he consistently generates a substantial amount of business and referrals through real estate agents. One of his most effective strategies is hosti...
Secrets of Connecting that Lead to Converting
May 18, 2023 13:00 - 49 minutes - 45.1 MBIn this episode, we dive into the world of real estate and uncover the strategies that mega agents use to effectively convert leads into clients. Our special guest, Grant Wise, a renowned expert in content and video marketing, joins us to reveal the secrets behind successful lead conversion through the power of connection. Grant shares his wealth of knowledge on leveraging content and video marketing to establish meaningful connections with potential clients. We explore the importance of c...
Closing $36 Million in Agent Referrals
May 09, 2023 13:00 - 22 minutes - 20.7 MBWelcome to our latest episode of the podcast, where we bring you stories of people who have achieved great success in their careers. Today, we are joined by Chris Coghill, a loan officer who has closed an impressive $36 million in loans referred by real estate agents. Chris has achieved this by teaching agent classes and building relationships with real estate professionals in his area. In this episode, Chris shares his journey and the strategies he has used to build his business. One of ...
How to Get Maximum ROI from Your CRM
May 02, 2023 13:00 - 36 minutes - 33.8 MBIn this episode, we speak with Spencer Dusebout, CEO of Aidium, a leading CRM platform. Spencer shares his insights and expertise on How to Get Maximum ROI from Your CRM, providing practical tips and strategies for getting the most out of your CRM investment. From understanding the key features and capabilities of your CRM platform to developing effective workflows and automations, Spencer's advice is invaluable for anyone looking to streamline their business processes and improve their bot...
The No B.S. Guide to Unlocking Trust With Clients and Partners
April 27, 2023 13:00 - 44 minutes - 40.7 MBIn this episode, we speak with Shivani Peterson, a trusted advisor and consultant who has helped countless clients and partners build strong, lasting relationships based on trust and transparency. Shivani shares her No B.S. Guide to Unlocking Trust, revealing the key principles and strategies that have helped her clients achieve success in their businesses and personal lives. From understanding the importance of authenticity and vulnerability to developing clear communication and accountab...
Marketing Lessons in Becoming #1 in Market Share and Closing $4 Billion in Loan Volume
April 19, 2023 13:00 - 46 minutes - 42.8 MBOur special guest for this episode is Quinton Harrris. He's a VP with Bank of England Mortgage. In 2011, he challenged his team to go on a journey with him to change the industry’s traditional lending model. The challenge succeeded, and together they have become the #1 branch in the organization for 6 years in a row while gaining a #1 market share in Northeast Florida. He's also Host of the Podcast What's Your 1 More and Co Founder of The Market Distillery which helps real estate agents be...
Secrets of Converting Online Leads to Closed Sales
April 10, 2023 13:00 - 56 minutes - 51.3 MBOn this episode we're talking with top producing Mortgage Loan Originator Kyle Wright with American Pacific Mortgage. Kyle closed 138 loans in 2022 with a balance of 90% purchase. His primary source of business is real estate agents but you'll hear how Kyle is teaming up with agents to co-invest in online paid leads. This is a crash course in how to build a high volume of paid leads that convert with a positive ROI for your business. Listen and take notes!
Making Sense of the Market
March 28, 2023 13:00 - 1 hour - 59.8 MBIn this episode, we go deeper on the topic of becoming more financially literate to become a trusted advisor for our clients and convert more prospects. We also talk about the impact of ChatGPT and how to leverage this tool for your business. Episode Resources: Join Borrow Smart University The National Institute of Financial Education Facebook Group Learn More About Mortgage Marketing PRO Join the Podcast Facebook Group Here
"Members-Only" Mortgage Marketing Pro Coaching Call
March 22, 2023 13:00 - 22 minutes - 20.3 MBToday, we're getting a glimpse inside the Members Only Coaching Call from Mortgage Marketing Pro. If you like what you hear, join us at the link below! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Get More Agent Referrals Here Join the Podcast Facebook Group Here
How This LO Got 17 Contracts In One Month from Social Media
March 08, 2023 13:00 - 52 minutes - 48.4 MBToday, we're learning how social media can grow YOUR bottom line. Josh Dobson is here to show us how. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Follow Josh Dobson on Instagram Here Follow Josh on TikTok Here Get More Agent Referrals Here Join the Podcast Facebook Group Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro
How to Attract, Connect and Convert Real Estate Agents
February 28, 2023 13:00 - 55 minutes - 51.2 MBIn this episode, Megan Galbraith, the Chief Marketing Officer of Foundation Mortgage, reveals how she attracts, engages, and converts real estate agents by providing educational content. Episode Resources: Follow Megan on Instagram Here Get More Agent Referrals Here Join the Podcast Facebook Group Here Mentioned in this episode: MortgageMarketing.pro Get more agent referrals, with https://MortgageMarketing.pro