Mornings with Simi artwork

Would naming parks after private entities actually generate revenue?

Mornings with Simi

English - May 29, 2024 14:33 - 9 minutes - ★★★★★ - 1 rating
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Vancouver city staff are exploring ways to attract corporate donors by offering naming rights for city and park board assets.
Guest: Bettina Cornwell, Head of the Department of Marketing at the University of Oregon’s Lundquist College of Business
Learn more about your ad choices. Visit megaphone.fm/adchoices

Vancouver city staff are exploring ways to attract corporate donors by offering naming rights for city and park board assets.

Guest: Bettina Cornwell, Head of the Department of Marketing at the University of Oregon’s Lundquist College of Business

Learn more about your ad choices. Visit megaphone.fm/adchoices