For generations, Canadian boys and girls from BC to Newfoundland and Labrador have grown up with dreams of wearing their home providence’s NHL jersey or scoring goals on Hockey Night in Canada for the whole nation to see, just like Richard, Messier, and Gretzky before them. Or so we've all thought…

 

According to a new survey of 1,000 Canadian hockey parents co-commissioned by Scotiabank Hockey Club and FlipGive, Canadian hockey might not be as generational as it seems. Surprisingly, 63% of hockey parents surveyed did not themselves play Canada's national sport growing up. 

 

Guest: Elizabeth Gladney

VP of Marketing for FlipGive

For generations, Canadian boys and girls from BC to Newfoundland and Labrador have grown up with dreams of wearing their home providence’s NHL jersey or scoring goals on Hockey Night in Canada for the whole nation to see, just like Richard, Messier, and Gretzky before them. Or so we've all thought…


 


According to a new survey of 1,000 Canadian hockey parents co-commissioned by Scotiabank Hockey Club and FlipGive, Canadian hockey might not be as generational as it seems. Surprisingly, 63% of hockey parents surveyed did not themselves play Canada's national sport growing up. 


 


Guest: Elizabeth Gladney


VP of Marketing for FlipGive